We are looking for a passionate and results-driven Digital Marketing Executive to plan, execute, monitor, and optimize digital marketing campaigns across Facebook, Instagram, YouTube, and Google Ads. The ideal candidate should have experience in lead generation, brand awareness campaigns, audience targeting, campaign optimization, and performance analysis.
Key ResponsibilitiesDigital Advertising
- Plan, create, and manage paid campaigns on:
- Facebook Ads
- Instagram Ads
- Google Search Ads
- Google Display Ads
- Google Performance Max
- YouTube Video Ads
- Generate quality leads while maintaining target Cost Per Lead (CPL).
- Optimize campaigns to maximize Return on Ad Spend (ROAS).
Campaign Management
- Create campaign strategies based on business objectives.
- Perform audience research and customer segmentation.
- Build remarketing and lookalike audience campaigns.
- Conduct A/B testing for creatives, headlines, and landing pages.
- Monitor campaign performance daily and optimize budgets.
Content & Creative Coordination
- Coordinate with graphic designers and video editors.
- Prepare ad copies and campaign messaging.
- Suggest creative improvements based on campaign performance.
- Ensure brand consistency across all marketing channels.
SEO & Website Marketing
- Perform basic SEO activities.
- Improve website traffic using organic and paid strategies.
- Optimize landing pages for higher conversion rates.
- Work with developers to implement tracking codes and conversion events.
Analytics & Reporting
- Track campaign performance using:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Meta Business Suite
- Google Ads Dashboard
- Generate weekly and monthly performance reports.
- Analyze CTR, CPC, CPM, CPL, Conversion Rate, ROAS, and ROI.
- Present insights and recommendations for campaign improvement.
Social Media Marketing
- Plan and schedule social media campaigns.
- Increase followers and engagement organically.
- Monitor audience interactions and respond when necessary.
- Execute promotional campaigns and product launches.
Lead Generation
- Generate qualified B2B and B2C leads.
- Optimize lead forms and landing pages.
- Track lead quality and coordinate with the sales team.
- Improve conversion rates from inquiry to customer.
Required Skills
- Facebook Ads Manager
- Instagram Advertising
- Google Ads
- YouTube Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Business Suite
- Keyword Research
- SEO Fundamentals
- Conversion Tracking
- Pixel & Event Setup
- Audience Targeting
- Remarketing Campaigns
- Campaign Budget Management
- Excel / Google Sheets
- Canva (preferred)
- Basic Photoshop or Adobe Express (preferred)
- AI tools such as ChatGPT, Gemini, Claude, Canva AI, and Meta AI for marketing content creation and campaign optimization.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Digital Marketing Certification is preferred.
- Google Ads Certification is an added advantage.
- Meta Certified Digital Marketing Associate is an added advantage.
Experience
- 1–3 years: Digital Marketing Executive
- 3–5 years: Senior Digital Marketing Executive
- Freshers with relevant certifications and internship experience may also apply.
Key Performance Indicators (KPIs)
- Number of qualified leads generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click Through Rate (CTR)
- Cost Per Click (CPC)
- Website Traffic Growth
- Social Media Engagement
- Customer Acquisition Cost (CAC)
- Campaign ROI
Preferred Industry Experience
Experience in one or more of the following industries is preferred:
- GPS Tracking Solutions
- IoT Products
- Fleet Management
- RFID Solutions
- Software Products (SaaS)
- Mobile Applications
- AI Solutions
- Hardware Products
- Industrial Automation
Employment Type
- Full-Time
- Work Location: Office
- Working Days: Monday to Saturday
Salary
Salary will be based on experience and skill level.
Benefits
- Performance-based incentives
- Annual appraisal
- Paid leave
- Training and certification support
- Career growth opportunities
- Opportunity to work on AI, IoT, and innovative technology products
Pay: Up to ₹25,000.00 per month
Work Location: In person
