YouTube Performance Marketer – Market Niti
About Us
Market Niti is an educational platform focused on simplifying investing, fundamental analysis, technical analysis and wealth creation for retail investors in India. We are looking for a data-driven YouTube Performance Marketer who can help us scale our channel, increase engagement and generate high-quality leads for our courses and community.
Key Responsibilities
- Develop and execute a growth strategy for the YouTube channel.
- Increase subscribers, watch time and audience retention.
- Optimize video titles, thumbnails, descriptions and SEO.
- Run and manage YouTube advertising campaigns.
- Analyze audience behavior and provide actionable insights.
- Design and execute A/B tests for thumbnails, hooks and video formats.
- Create systems to convert viewers into community members and paying customers.
- Track and improve key metrics such as:
- Cost per subscriber
- Cost per lead
- Watch time
- Click-through rate (CTR)
- Audience retention
- Conversion rate
- Return on ad spend (ROAS)
- Work closely with the content team to identify viral opportunities and content gaps.
Mandatory Requirements
- Minimum 3 years of experience in YouTube growth and performance marketing.
- Proven track record of scaling at least one YouTube channel.
- Strong understanding of YouTube analytics and SEO.
- Experience in running YouTube ads with measurable ROI.
- Ability to provide case studies and references.
- Strong analytical and communication skills.
Deliverables (Results Expected)
The candidate must clearly explain how they plan to achieve:
- Growth in subscribers and watch hours.
- Higher engagement and audience retention.
- Increased course enrollments and qualified leads.
- Improved CTR and conversion rates.
- Monthly performance reports with measurable KPIs.
Application Requirements
Please share:
- Links to channels you have previously scaled.
- Before-and-after growth metrics.
- Case studies with tangible results.
- Expected monthly fees.
- Your 90-day action plan for Market Niti.
Important: Applications without verifiable results and case studies will not be considered.
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: Remote
