Location: Bhubaneswar / Hyderabad
Company: ABD Maestro Pvt. Ltd.
ABD Maestro Pvt. Ltd. is the Super-Premium and Luxury portfolio division of Allied Blenders & Distillers Ltd.. With Ranveer Singh as Creative Partner and Equity Stakeholder, the company is redefining the premium spirits space in India through innovation and elevated consumer experiences.
The Senior Relationship Manager will lead key modern trade and premium off-trade accounts, driving business growth, brand visibility, and strategic partnerships across assigned markets. The role requires a strong blend of sales leadership, trade marketing expertise, and luxury brand understanding.
- 1. Strategic Account Leadership
- Manage and grow high-value key accounts in modern off-trade and premium retail
- Build strong, long-term relationships with key stakeholders
- Drive joint business planning (JBP) with top accounts
- 2. Sales Growth & Execution
- Lead regional sales strategies for the premium portfolio
- Deliver volume, revenue, and market share targets
- Expand distribution in high-potential outlets
- 3. Trade Marketing & Visibility
- Ensure premium in-store visibility and brand presence
- Execute merchandising and POS strategies in collaboration with marketing
- Drive ROI-led promotions and campaigns
- 4. Brand Experience & Activations
- Lead premium brand activations, events, and consumer engagement initiatives
- Ensure all activations align with brand positioning and consumer expectations
- 5. Team Leadership & Capability Building
- Mentor and guide junior team members (if applicable)
- Drive execution excellence and capability building across teams
- Train trade partners on brand and product knowledge
- 6. Market Intelligence & Insights
- Track competitor activity, market trends, and consumer behaviour
- Identify growth opportunities and provide strategic inputs
- 7. Performance Tracking & Reporting
- Monitor KPIs, account performance, and business metrics
- Deliver monthly reports and actionable insights
- 8. Cross-functional Collaboration
- Work closely with Sales, Marketing, Supply Chain, and Finance teams
- Ensure seamless execution of business plans
- 8–12 years of experience in Sales / Key Account Management / Trade Marketing
- Experience in Alcobev, Premium FMCG, Luxury Retail, or Hospitality is preferred
- Strong exposure to Modern Trade / Premium Off-Trade channels
- Proven track record in managing key accounts and delivering growth
- Excellent negotiation, stakeholder management, and leadership skills
- Bachelor’s degree in Business / Marketing / Hospitality (MBA preferred)
- Strategic Thinking & Business Acumen
- Relationship Management
- Luxury Brand Orientation
- Execution Excellence
- Analytical & Data-Driven Approach
