1. Job Purpose
The Marketing Executive will be responsible for promoting the diagnostic center's services, developing professional relationships with doctors and healthcare providers, increasing patient referrals, creating awareness about available diagnostic services, and supporting the overall growth of the organization.
2. Key Responsibilities
A. Business Development
- Develop and implement marketing strategies to increase awareness and business for the diagnostic center.
- Identify new business opportunities and potential referral sources.
- Build and maintain professional relationships with doctors, clinics, hospitals, nursing homes, and healthcare professionals.
- Visit doctors and healthcare facilities regularly to introduce and promote the center's services.
- Generate and follow up on potential patient and referral opportunities.
- Support initiatives to increase utilization of diagnostic services.
B. Service Promotion
- Promote the diagnostic services offered by the center, including:
- Pathology and Laboratory Services
- Ultrasound (USG)
- X-Ray
- Colour Doppler
- ECG
- ECHO
- NCV
- EEG
- Other diagnostic services introduced by the organization
- Communicate service availability, facilities, reporting processes, and other relevant information accurately.
- Ensure that all promotional communication is professional and in line with applicable healthcare regulations.
C. Doctor and Referral Relationship Management
- Maintain regular contact with referring doctors and healthcare professionals.
- Understand their requirements and coordinate with the concerned department to provide appropriate support.
- Collect feedback regarding service quality and patient experience.
- Help strengthen long-term professional relationships with referral partners.
D. Marketing Activities
- Plan and support health camps, awareness programs, doctor meets, and promotional activities.
- Assist in organizing local marketing campaigns and outreach programs.
- Coordinate with the digital marketing team for social media, online promotions, and advertising campaigns.
- Distribute approved marketing materials such as brochures, service information, and other promotional content.
E. Market Research and Reporting
- Monitor local market trends and competitor activities.
- Identify opportunities for new services and business expansion.
- Prepare daily, weekly, and monthly marketing activity reports.
- Maintain records of doctor visits, meetings, leads, referrals, and follow-ups.
- Share market feedback and business development suggestions with management.
F. Internal Coordination
- Coordinate with reception, laboratory, radiology, accounts, and management teams.
- Ensure that commitments made to referral partners are communicated appropriately to the concerned departments.
- Follow up internally to support smooth patient and service coordination.
3. Skills and Qualifications
- Minimum Qualification: Graduate preferred.
- Previous experience in healthcare, diagnostics, pharmaceuticals, hospitals, or medical marketing will be preferred.
- Strong communication and interpersonal skills.
- Ability to build and maintain professional relationships.
- Good presentation and negotiation skills.
- Basic knowledge of MS Office and reporting.
- Ability to travel locally for doctor visits and business development activities.
- Self-motivated and target-oriented approach.
4. Professional Conduct
The Marketing Executive shall:
- Represent AVM Diagnostics Center professionally at all times.
- Maintain respectful and ethical relationships with doctors, patients, and healthcare professionals.
- Provide accurate information and avoid making unauthorized commitments.
- Maintain confidentiality regarding business information and referral data.
- Follow the organization's marketing policies and applicable healthcare regulations.
- Maintain proper discipline, punctuality, and professional conduct.
5. Key Performance Indicators (KPIs)
Performance may be evaluated based on:
- Number of doctor and healthcare provider visits.
- New referral relationships developed.
- Growth in diagnostic test volumes and business.
- Follow-up and conversion of potential opportunities.
- Participation in marketing and outreach activities.
- Quality and consistency of activity reports.
- Professional relationship management and feedback.
6. Working Hours and Travel
The Marketing Executive will work as per the operational requirements and policies of AVM Diagnostics Center. The role may require regular local travel for doctor visits, meetings, promotional activities, health camps, and business development.
7. Salary and Incentives
Salary and remuneration shall be decided by the management based on qualifications, experience, responsibilities, and organizational policies.
Any performance-based incentives, if applicable, shall be governed by the incentive policy communicated by the management.
Pay: ₹8,000.00 - ₹12,000.00 per month
Work Location: In person
