PPC Specialist – eCommerce Performance Marketing
Job Title: PPC Specialist – Google & Meta Ads (eCommerce)
Location: Coimbatore, Tamil Nadu (On-site)
Job Type: Full-Time
Department: Digital Marketing
About the Role
We are looking for a highly experienced PPC Specialist who can scale eCommerce revenue through Google Ads, Meta Ads, and other paid marketing channels. The ideal candidate should have hands-on experience managing large advertising budgets, optimizing ROAS, reducing CPA, and increasing online sales.
Key Responsibilities
- Plan, launch, and optimize Google Search, Shopping, Performance Max, Display, YouTube, and Meta campaigns.
- Generate profitable online sales through paid advertising.
- Manage monthly ad budgets from ₹5 Lakhs to ₹25 Lakhs.
- Improve ROAS, CTR, Conversion Rate, and lower CPA.
- Perform keyword research and competitor analysis.
- Create high-converting ad copies.
- Build remarketing and audience segmentation strategies.
- Monitor Google Analytics 4, Google Tag Manager, Merchant Center, and Search Console.
- Configure and monitor conversion tracking.
- Optimize landing pages for higher conversion.
- Coordinate with SEO, Content, Design, and Development teams.
- Prepare weekly and monthly performance reports.
Required Skills
- 3+ years of experience in Google Ads and Meta Ads.
- Strong experience in eCommerce Performance Marketing.
- Hands-on experience with:
- Google Ads
- Meta Ads
- Google Merchant Center
- GA4
- Google Tag Manager
- Microsoft Clarity
- Looker Studio
- Strong knowledge of Shopping Ads and Performance Max.
- Experience with Dynamic Remarketing.
- Strong analytical and reporting skills.
KPIs
- ROAS Improvement
- Revenue Growth
- CPA Reduction
- Conversion Rate
- CTR
- Revenue from Paid Ads
Pay: Up to ₹35,000.00 per month
Work Location: In person
