Department: D2C / E-commerce
Reports to: Head of D2C / E-commerce Lead
About the role
We are looking for a hands-on Web Operations Executive to own the day-to-day health, performance, and conversion of our Direct-to-Consumer storefronts. You will be the person who keeps the website running cleanly with accurate listings, fast load times, no broken journeys, while also driving SEO, CRM execution, and conversion rate optimisation. This is a high-ownership role that sits at the intersection of operations, marketing, and analytics, working closely with the performance marketing, content, and finance teams.
If you take pride in a website that is error-free, fast, and converts well and you like watching the numbers improve because of work you did this role is for you.
Key responsibilities
1. Website management & operations (primary focus)
- Manage cataloguing and product listings end-to-end: content uploading, pricing, discounting, and all other content updates with zero errors.
- Take new products live within a 48-hour turnaround.
- Monitor and optimise website speed, keeping page load times to a minimum across high-traffic and ad-landing pages.
- Improve PLP (Product Listing) and PDP (Product Detail) pages on an ongoing basis.
- Collaborate with the marketing team to align website content and banners with live campaigns.
- Evaluate and adopt the right apps, tools, and best practices to improve performance and user experience at minimal cost.
- Run a daily and weekly website hygiene check, covering:
◦ Page speed (home page, ad-landing pages, and top traffic pages)
◦ Website filters
◦ Website search (verify top keywords surface the right products)
◦ Navigation / burger menu (all pages load and carry enough products)
◦ Banners (correct links and adequate product coverage on linked pages)
◦ Mobile responsiveness
- Coordinate the delivery of email and blog plans from the content writer, and schedule WhatsApp and email broadcasts.
2. SEO & CRM
- Execute on-page SEO activities: meta tags, meta descriptions, page creation, blog updates, and related optimisation.
- Support CRM execution across email, WhatsApp, and SMS channels in coordination with the content and marketing teams.
- Maintain a 48-hour turnaround on SEO and content execution tasks.
3. Website conversion rate optimisation (CRO)
- Monitor user behaviour using analytics and session tools (e.g. Microsoft Clarity) to ensure the on-site experience is never broken and customers face minimal friction in the purchase journey.
- Track and maintain the full website funnel — Sessions → PLP → PDP → Add-to-Cart → Checkout → Purchase — and produce a regular funnel report.
- Identify and help remove drop-off points to improve conversion across the journey.
4. Data reporting & analysis
- Ensure accurate and timely collection and delivery of data to the marketing team and other relevant stakeholders.
- Analyse data to generate actionable insights for decision-making.
- Create clear, comprehensive reports that summarise findings and insights.
5. Tools setup & servicing
- Keep all website tools and platforms running without breakages.
- Liaise with the finance team for tool/platform invoices and payments.
What we're looking for
Required
- 1–3 years of hands-on experience in web operations, e-commerce operations, or a similar role at a D2C or online retail brand.
- Working knowledge of Shopify — product uploads, collections, discounting, and store configuration.
- Familiarity with website analytics and behaviour tools (Google Analytics, Microsoft Clarity, or similar) and a solid grasp of funnel metrics.
- Understanding of on-page SEO fundamentals (meta tags, descriptions, page/blog structure).
- Exposure to CRM tools and broadcast execution across email, WhatsApp, and SMS.
- Strong attention to detail — comfortable owning a “zero-error” standard on listings and pricing.
- Good reporting and data-handling skills (Excel / Google Sheets at minimum).
- Ability to coordinate across marketing, content, and finance teams and hit consistent turnaround times.
Nice to have
- Experience optimising page speed and PLP/PDP layouts.
- Familiarity with Shopify apps and the broader martech/CRO app ecosystem.
- Basic HTML/CSS comfort.
- Prior experience in fashion, jewellery, or lifestyle D2C categories.
*
Pay: From ₹45,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
