We are looking for an experienced PR Manager to build and strengthen the online presence and brand visibility of our international e-commerce brand. The ideal candidate will have hands-on experience in PR, media outreach, digital PR, influencer relations, and brand communications, preferably with international e-commerce, fashion, apparel, lifestyle, or D2C brands.
You will be responsible for developing PR strategies, building relationships with relevant media and publishers, securing quality brand mentions and placements, and increasing overall brand awareness and online authority.
What You'll Do
- Develop and execute PR strategies for international markets.
- Identify and build relationships with journalists, editors, bloggers, publishers, influencers, and media outlets.
- Conduct media outreach and secure relevant brand features, interviews, articles, and mentions.
- Plan and execute digital PR and online brand awareness campaigns.
- Identify opportunities for fashion, lifestyle, e-commerce, and industry publications.
- Create and distribute press releases, pitches, brand stories, and media communications.
- Support SEO through high-quality digital PR, brand mentions, and relevant backlinks.
- Monitor brand mentions, media coverage, competitor PR activities, and industry trends.
- Coordinate with SEO, content, social media, and marketing teams on PR campaigns.
- Track PR performance, media placements, referral traffic, backlinks, and brand visibility.
- Maintain relationships with media contacts and continuously expand the PR network.
- Manage PR campaigns from ideation and outreach to placement and reporting.
Required Qualifications
- 2–3 years of hands-on experience in PR / Digital PR / Public Relations.
- Experience working with international brands or international markets.
- Experience with fashion, apparel, e-commerce, lifestyle, D2C, or similar brands is preferred.
- Strong experience in media outreach, journalist pitching, and publisher relationship management.
- Understanding of digital PR and how PR contributes to SEO, backlinks, organic visibility, and brand authority.
- Strong written and verbal communication skills.
- Ability to create compelling press releases, pitches, brand stories, and outreach campaigns.
- Experience researching relevant publications, journalists, influencers, and media opportunities.
- Strong networking, relationship-building, and negotiation skills.
- Ability to manage multiple PR campaigns and meet outreach targets.
Good to Have
- Experience with US, UK, Canada, Australia, or other international markets.
- Existing relationships with fashion, lifestyle, e-commerce, and digital publications.
- Experience securing placements in high-authority websites and publications.
- Knowledge of SEO, domain authority, Ahrefs, SEMrush, or similar tools.
- Experience with influencer marketing and brand collaborations.
- Experience running successful digital PR or link-building campaigns.
- Experience working with international fashion or e-commerce brands.
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have in PR / Digital PR?
- Have you managed PR campaigns for international brands or e-commerce companies? Please share examples.
- Which international markets have you handled — US, UK, Canada, Australia, or others?
- Which publications, media outlets, journalists, bloggers, or influencers have you successfully worked with?
- Please share one successful PR campaign you managed and the results achieved.
- Do you have experience generating quality media placements, brand mentions, and backlinks through PR campaigns?
- Are you comfortable working from our Mohali office?
Work Location: In person
