Job Title: Assistant Manager – Outdoor Marketing - Real Estate
Location: Coimbatore (On-site)
Work Schedule: 6 days/week
Job Type: Full-Time
Job Description:
The Deputy/Assistant Manager – Outdoor Marketing will be responsible for driving business through the Channel Partner (CP) network and managing Out-of-Home (OOH) branding initiatives. The role demands a high level of coordination, execution, and analytical ability to enhance brand visibility and ensure consistent channel engagement.
Key Responsibilities:
1) Channel Partner Marketing:
- Identify, onboard, and engage new channel partners across target markets.
- Organize CP meets, site visits, and briefing sessions to maintain partner enthusiasm and alignment.
- Ensure regular communication with CPs through newsletters, WhatsApp groups, and CRM tools.
- Track CP performance and create incentive programs to boost sales.
- Coordinate with Sales for timely support, CP feedback, and lead tracking.
2) Out-of-Home (OOH) Branding:
- Plan, execute, and monitor all outdoor branding activities – hoardings, bus shelters, wall wraps, pole kiosks, etc.
- Coordinate with media agencies and vendors for OOH planning, printing, installation, and maintenance.
- Evaluate site visibility, traffic flow, and strategic positioning for maximum brand impact.
- Monitor OOH campaign ROI, negotiate costs, and ensure budget adherence.
- Maintain a calendar of OOH activities, ensuring timely refresh and removal as per plan.
Ideal Qualifications & Skills:
- Bachelor’s degree in marketing, Business Administration or related field (MBA preferred).
- 3–6 years of relevant experience in real estate, retail, or similar industries.
- Strong vendor and partner management skills.
- Proficient in Microsoft Excel, PowerPoint, and CRM tools.
- Excellent communication, coordination, and negotiation skills.
- Ability to work under pressure and meet deadlines.
Key KPIs:
- Number of active CPs onboarded and activated per quarter
- Lead conversions and revenue generated via CP channel
- Cost-per-lead (CPL) from CPs and OOH media
- Brand reach and engagement from OOH campaigns
- Timeliness and quality of OOH execution
Job Types: Full-time, Internship
Pay: From ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Provident Fund
Application Question(s):
- Are you fluent both written & spoken in Tamil & English?
- Are you located in Tamil Nadu?
- Are you open to relocate and work in Coimbatore, Tamil Nadu?
- Do you have experience in Outdoor Marketing?
- Do you have 3–6 years of relevant experience in real estate, retail, or similar industries?
- Do you complete a full-time education of bachelor’s degree in marketing, Business Administration or related field (MBA)?
Work Location: In person
