Company: Infyni
Position: Marketing & Lead Gen Specialist
Role Type: 3-Month Contract (Potential for Full-Time conversion based on performance and business needs)
Location: Onsite – Gurugram, Sector 49
Target Markets: US & India
About Infyni
Infyni is an innovative skill-tech company dedicated to empowering learners worldwide. We are currently looking to aggressively boost our social media presence and brand visibility across LinkedIn, Meta, and YouTube. To drive this growth, we are seeking a results-driven Marketing & Lead Gen Specialist.
Job Summary
In this role, you will execute end-to-end lead generation strategies and manage digital marketing campaigns across the US and Indian markets. You will own the optimization of our marketing funnel, from running social media campaigns to leveraging cutting-edge AI optimization techniques.
Key Responsibilities
- Design and execute effective lead generation strategies tailored for both the US and Indian markets.
- Achieve assigned monthly lead generation targets through organic marketing initiatives.
- Utilize Zoho CRM tools, specifically Zoho Marketing Plus, to manage campaigns and track leads.
- Plan and run paid and organic social media campaigns on LinkedIn, Meta, and YouTube to boost brand presence.
- Execute targeted email marketing campaigns and WhatsApp promotions.
- Build high-converting marketing landing pages and track key marketing metrics/KPIs.
- Manage traditional SEO and implement modern AEO/GEO (Answer Engine Optimization / Generative Engine Optimization) strategies to improve brand visibility in AI-driven search results.
Requirements
- Proven experience in B2B/B2C lead generation across international markets (US & India).
- Hands-on expertise with Zoho Marketing Plus or similar CRM/marketing automation tools.
- Strong understanding of Meta Ads Manager, YouTube advertising, LinkedIn marketing, and social media growth strategies.
- Experience building and optimizing landing pages.
- Up-to-date knowledge of SEO, AEO, and GEO strategies.
- Ability to work independently and consistently achieve monthly lead generation targets.
Work Location & Contract Terms
- Initial Phase: This is a 3-Month Contract role and will be Onsite at Infyni's Gurugram (Sector 49) office.
- Exclusive Engagement: During the 3-month contract period, the selected candidate will work exclusively for Infyni and must not undertake any other full-time, part-time, freelance, consulting, or contractual assignments with any other organization or client.
- Performance Expectations: The candidate will be evaluated based on the achievement of assigned monthly lead generation targets, campaign performance, and overall contribution to business growth.
- Full-Time Conversion: Based on performance, target achievement, and business requirements, there is an opportunity to transition into a permanent, full-time role.
Pay: ₹11,288.18 - ₹42,995.04 per month
Work Location: In person
