GROUP MANAGER (MARKETING)
Position: Group Manager – Marketing
Department: Marketing
Location: Vijayawada
Reports To: SALES GM
Job Summary
The Group Manager – Marketing will lead dealership marketing initiatives to generate quality leads, enhance Toyota brand visibility, increase showroom footfall, and support sales growth across New Car, Used Car, Service, and Accessories businesses.
Key Responsibilities
- Develop and execute annual and monthly marketing plans.
- Plan digital marketing campaigns across Google, Meta, YouTube, and social media platforms.
- Manage dealership branding, ATL & BTL activities.
- Organize showroom events, roadshows, rural campaigns, and customer engagement programs.
- Coordinate lead generation campaigns for New Cars, U-Trust, and Service.
- Monitor campaign ROI and optimize marketing spend.
- Manage agency relationships and creative development.
- Analyze customer insights and market trends.
- Support CRM activities including SMS, WhatsApp, email, and customer retention campaigns.
- Coordinate with OEM marketing programs and ensure guideline compliance.
- Prepare monthly marketing reports and presentations.
- Collaborate with sales teams to improve lead conversion.
Required Qualifications
- MBA in Marketing or equivalent.
- 6–10 years of experience in automobile marketing.
- Minimum 3 years in a leadership role.
- Experience with Toyota dealership marketing is preferred.
Required Skills
- Strategic Marketing
- Digital Marketing
- Brand Management
- Campaign Planning
- Event Management
- Lead Generation
- CRM & Customer Retention
- Data Analytics
- Budget Management
- Excellent Communication & Leadership
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs)
- Cost Per Lead (CPL)
- Showroom Footfall
- Test Drive Generation
- Lead Conversion Rate
- Digital Campaign ROI
- Brand Visibility
- Customer Engagement
- Customer Retention
- Sales Contribution from Marketing
Preferred Competencies
- Strong leadership and people management skills.
- Excellent analytical and problem-solving ability.
- Customer-first mindset.
- Result-oriented with strong business acumen.
- Ability to work under pressure and meet targets.
- High ethical standards and professionalism.
- Excellent presentation and interpersonal skills.
Interested Candidates can send their resumes to whats app : 7331163684 , 7331100577 or [email protected]
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
