Job Profile
Highlights :
Position Title : Paid Media Specialist
Exp: 2+ years
Job Location: Onsite /Hybrid /Remote
Shift Timing 7.00PM – 4.00AM (IST)
Perks :
5 Days Working
Bi-weekly events
Paid sick leaves
Casual leaves & CL encashment
Employee performance rewards
Friendly work culture
Medical Insurance
Role Overview
We are looking for a Paid Media Specialist to manage and optimize Google Ads and Meta Ads campaigns for our international e-commerce and service-based clients. You’ll be responsible for running profitable, performance-driven campaigns end-to-end — from strategy and setup to daily optimisation and reporting — while using AI tools to work smarter and faster.
Roles & Responsibilities
Manage and optimize Google & Meta ad campaigns for international e-commerce and service-based clients.
Develop and refine paid advertising strategies focused on ROI and profitability
Conduct keyword research, competitive analysis, ad copy creation, audience targeting, and bid optimisation.
Execute and monitor Search, Display, Shopping, and Performance Max campaigns on a daily basis.
Track and analyse campaign performance, and share clear weekly/monthly reports with insights and recommended actions.
Run A/B tests on creatives, landing pages, and ad copy to improve conversion performance.
Set up and manage tracking, conversions, remarketing, and attribution models in coordination with the tech/analytics team.
Use AI tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar platforms to improve campaign setup, analysis, reporting, and optimisation efficiency.
Must-Have Requirements
Strong expertise in Google Ads and Meta Ads, with proven performance results.
Experience with international e-commerce and service-based projects.
Good understanding of AI tools for ad creation, workflow support, reporting, and optimisation.
Practical exposure to tools such as Claude Code, Claude AI, ChatGPT, Gemini, or similar AI platforms as part of day-to-day marketing work.
Proficiency in GA4, GTM, Meta Business Suite, and performance tracking.
Ability to manage multiple projects efficiently in a fast-paced environment.
