SUMMARY
The Vice President – Marketing & Brand will be responsible for shaping and executing the organisation’s overall marketing and brand strategy to drive sustainable growth, enhance market leadership, and strengthen customer trust. This role demands visionary leadership, strategic decision-making, and the ability to translate business objectives into impactful marketing initiatives. The VP will oversee all marketing functions, manage large-scale budgets, build high-performing teams, and ensure alignment of brand identity with organisational goals.
KEY RESPONSIBILITIES
Define and lead the organisation’s marketing and brand vision, ensuring alignment with corporate strategy.
Develop and execute integrated marketing campaigns across digital, print, and experiential platforms.
Drive innovation in branding, advertising, and customer engagement to differentiate the company in a competitive real estate market.
Oversee marketing budgets, ensuring cost efficiency and ROI-driven initiatives.
Establish strong vendor, agency, and media partnerships while benchmarking against industry best practices.
Represent the organisation in industry forums, conferences, and public platforms to enhance brand visibility.
Lead cross-functional collaboration with Sales, Operations, and HR to ensure cohesive brand communication.
Mentor and develop senior marketing leaders, fostering a culture of accountability, creativity, and excellence.
Monitor market trends, competitor strategies, and customer insights to refine brand positioning.
Ensure compliance with regulatory requirements and adherence to company SOPs and brand guidelines.
JOB PROFILE
Education: MBA/PGDM in Marketing or equivalent.
Experience: Minimum 15 years in marketing, branding, or communications, with at least 5 years in a senior leadership role.
Proven expertise in strategic marketing, brand management, and large-scale campaign execution.
Strong financial acumen with experience in managing multi-crore marketing budgets.
Excellent leadership, stakeholder management, and decision-making skills.
Ability to drive innovation, digital transformation, and customer-centric strategies.
Strong communication and presentation skills with board-level exposure.
COMPETENCIES REQUIRED
Behavioral
Functional
Leadership
Communication
Strategic Marketing
Visionary Leadership
Collaboration
Digital Marketing & Analytics
Stakeholder Management
Problem Solving
Brand Strategy & Positioning
Change Leadership
Adaptability
Market Research & Benchmarking
Decision Making
Customer Focus
Budgeting & ROI Analysis
People Development
Pay: ₹10,000,000.00 per year
Work Location: In person
