Digital Marketing & Lead Generation Executive
Location
Remote (Kerala, India) Employment Type Full-Time
Salary
₹25,000 – ₹30,000 per month
Additional Benefits
1. Internet reimbursement provided.
2. Company will cover approved software subscriptions required for work (design tools, AI tools, marketing software, etc.).
3. Performance-based incentives may be offered based on lead generation and campaign performance.
4. Opportunity to work with multiple growing businesses across different industries.
About Us
We are a growing group of businesses based in Canada looking for a highly creative and results-driven Digital Marketing & Lead Generation Executive to manage and promote multiple brands.
The successful candidate will be responsible for planning, creating, managing, and optimizing digital marketing campaigns that generate quality leads and increase brand awareness.
Key Responsibilities1. Social Media Management
Manage social media accounts across all businesses, including:
l Facebook
l Instagram
l LinkedIn
l TikTok
l YouTube
l X (Twitter)
l Google Business Profile Responsibilities include:
l Creating monthly content calendars.
l Scheduling and publishing posts.
l Writing engaging captions.
l Using relevant hashtags.
l Monitoring engagement.
l Responding to comments when required.
l Growing followers organically.
2. Graphic Design
Create professional marketing materials including:
l Social media posts
l Flyers
l Posters
l Promotional banners
l Infographics
l Event advertisements
l Carousel
l Stories
l Reels thumbnails
l Email graphics
Must be able to maintain consistent branding across all businesses.
3. Video Creation
Create engaging videos including:
l Instagram Reels
l Facebook Reels
l YouTube Shorts
l Promotional Videos
l Explainer Videos
l Client Testimonial Videos
l Motion Graphics
l Product Videos
l Educational Videos
Must be capable of editing videos professionally with captions, transitions, music, animations, and branding.
4. Content Writing
Develop high-quality content including:
l Social media captions
l Blogs
l Website content
l Landing pages
l Newsletters
l Email campaigns
l SMS campaigns
l Promotional offers
l Video scripts
Content should be SEO-friendly and optimized for engagement.
5. Meta Advertising
Plan, launch, monitor, and optimize Meta advertising campaigns including:
l Facebook Ads
l Instagram Ads
l Lead Generation Campaigns
l Conversion Campaigns
l Traffic Campaigns
l Remarketing Campaigns
Responsibilities include:
l Audience research
l Budget management
l Pixel setup
l A/B testing
l Campaign optimization
l Performance reporting
6. Google Advertising
Manage Google Ads campaigns including:
l Search Ads
l Display Ads
l YouTube Ads
l Performance Max Campaigns
l Local Service Promotions
Optimize campaigns to maximize Return on Ad Spend (ROAS).
7. Email Marketing
Manage email marketing campaigns using platforms such as Mailchimp, Brevo, or similar tools.
Responsibilities include:
l Email campaign creation
l Automation
l Newsletter design
l Customer segmentation
l Performance tracking
l Lead nurturing
8. SMS Marketing
Create and manage SMS marketing campaigns including:
l Promotional campaigns
l Appointment reminders
l Event announcements
l Holiday offers
l Follow-up campaigns
Maintain compliance with applicable anti-spam regulations.
9. SEO
Perform Search Engine Optimization activities including:
l Keyword research
l On-page SEO
l Basic technical SEO
l Local SEO
l Google Business Profile optimization
l Content optimization
10. Lead Generation
This is one of the most important responsibilities. Generate quality leads for all businesses through:
l Organic marketing
l Paid advertising
l Landing pages
l Lead magnets
l Social media campaigns
l Email marketing
l Google campaigns
l Online communities
l Referral campaigns The candidate must:
l Qualify incoming inquiries.
l Maintain a lead database.
l Forward qualified leads promptly to the sales team.
l Track lead sources and conversion performance.
11. Analytics & Reporting
Prepare weekly and monthly reports showing:
l Leads generated
l Cost per lead
l Website traffic
l Ad performance
l Conversion rates
l Social media growth
l Engagement metrics
l Recommendations for improvement
Required Skills
Candidates should have experience with most of the following:
l Canva
l Adobe Photoshop
l Meta Business Suite
l Meta Ads Manager
l Google Ads
l Google Analytics
l Google Tag Manager
l Google Search Console
l Mailchimp/Brevo
l Excel
l ChatGPT
l AI content generation tools
l AI image generation tools
l AI video generation tools
Qualifications
l 2–4 years of experience in Digital Marketing.
l Excellent written and spoken English.
l Strong graphic design skills.
l Strong video editing skills.
l Ability to work independently with minimal supervision.
l Strong analytical and problem-solving skills.
What We Are Looking For
The ideal candidate should be:
l Creative
l Self-motivated
l Detail-oriented
l Organized
l Honest and reliable
l Able to meet deadlines
l Comfortable managing multiple brands simultaneously
l Passionate about generating business growth
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
l Number of qualified leads generated
l Cost per lead
l Growth in followers and engagement
l Website traffic growth
l Email open and click-through rates
l SMS campaign performance
l Ad campaign ROI
l Timely delivery of marketing content
l Consistency in posting schedule
l Overall contribution to business growth
Working Hours
l Full-time remote position.
l Flexible schedule with availability to coordinate with Canadian business hours when required.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
Work Location: Remote
