Performance Marketing Executive

Job details

Zithas Technologies Pvt. Ltd. is a growing technology solutions company providing web and application development, IT consulting, and digital transformation services. We work with clients across different markets to deliver innovative, scalable, and business-focused technology solutions.

Role Overview
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Generate qualified leads and improve website conversions through performance marketing.
- Monitor campaign performance, budgets, and ROI.
- Conduct audience research, competitor analysis, and A/B testing.
Key Responsibilities

Paid Advertising
- Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Create ad copies, select target audiences, manage budgets, and optimize campaigns.
- Monitor CPC, CTR, CPL, CPA, ROAS, and conversion rates.
Lead Generation
- Generate qualified leads through paid campaigns.
- Manage landing pages, lead forms, remarketing, and conversion campaigns.
- Coordinate with the sales team to improve lead quality.