Job Description: SEM / Performance Marketing Specialist Job Title: SEM Specialist / Performance Marketing Executive Location: Jaipur, Rajasthan (On-site) Experience: 2+ Years Employment Type: Full-time Salary: ₹40,000 – ₹50,000 per month (Based on skills & campaign track record) About the Role We are looking for a data-driven and ROI-focused SEM Specialist with over 2 years of hands-on experience to lead our paid search and display strategies. In this role, you will plan, execute, and scale high-performing Google Ads campaigns, implement technical tracking, and collaborate with internal stakeholders to drive maximum ROAS. If you live in Jaipur, thrive on performance metrics, and love turning raw data into growth strategies, this role is for you. Key Responsibilities Google Ads Management: end-to-end planning, setup, monitoring, and optimization of Google Search, Display, Performance Max (PMax), Shopping, and Video (YouTube) campaigns. Conversion Tracking & Analytics: Set up, audit, and troubleshoot conversion actions using Google Tag Manager (GTM), GA4 (Google Analytics 4), and dynamic remarketing pixels. Audience & Remarketing Strategies: Build custom intent audiences, lookalike segments, and structured remarketing funnels to maximize customer retention and reduce CPA. Data Analysis & Performance Reporting: Monitor core advertising KPIs including CTR, CPC, CPA, ROAS, Impression Share, and Conversion Rate. Deliver actionable insights via Google Sheets/Excel. Cross-Channel Alignment: Coordinate with the SEO team to align paid search target keywords with organic strategies, ensuring total search dominance without cannibalizing organic traffic. A/B Testing: Continuously test ad copy, landing pages, bid strategies (Target CPA, Target ROAS, Max Conversions), and extensions. Stakeholder Management: Present weekly/monthly campaign reports and ROAS projections clearly to management and client stakeholders. Required Skills & Qualifications Experience: Minimum 2+ years of hands-on experience managing Google Ads budgets (agency or in-house experience preferred). Technical Mastery: Proficiency in Google Tag Manager (GTM) container setups and GA4 custom event tracking. In-depth understanding of Google Search, Shopping, PMax, and Video campaign architectures. Analytical Skills: Advanced Excel / Google Sheets skills (Pivot Tables, VLOOKUP/XLOOKUP, visual charts, cost projections). SEO & SEM Synergy: Basic understanding of On-Page SEO and Keyword Research to share insights between paid and organic channels. Soft Skills: Strong analytical thinking, problem-solving mindset, and clear oral/written communication skills for managing expectations and presenting data. Preferred / Nice-to-Have Skills Google Ads / GA4 Certifications. Familiarity with Meta Ads (Facebook/Instagram) or Microsoft (Bing) Ads. Basic understanding of landing page optimization (CRO) principles. What We Offer Competitive Pay: ₹40,000 – ₹50,000 / month (matching top-tier Jaipur agency standards). Growth: Opportunities to scale budgets and manage higher-impact client accounts. Work Culture: Collaborative team environment with learning opportunities in the latest martech and AI marketing tools.
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
