Marketing Strategy, Planning, Tactics and Production
- MOJO corporate marketing
- Multi-platform content copywriting
- Working with Interactive Media, Deeptech and Data Visualisation teams to create automation paths in all O2O marketing engagements.
- Setting and tracking KPIs using industry standard tools
O2O Marketing Funnel Automation/Data Collection/Platform Management
- Data-collection technology review (online marketing, internet, motion sensors, retail POS, CCTV, and biometrics)
- Setting up AI-driven data analysis and decision making triggers
- Platform review, setup, integration and management
Marketing to Sales Funnel Setup and Tracking
- Setting up and tracking data links between marketing and sales funnel using Zapier or similar
- Setting up and tracking alerts for data transfer
- Using AI-driven data analysis and decision making
O2O Marketing Integration
- Dashboards for O2O integration
- Linking to offline sensors and people tracker
Market Insights
- Follow developments in programmatic and AI -driven automated marketing and lead generation tools
Other duties
- Generative AI integration into workflow
- As needed
