Social Media Strategist & Content Producer
Company: Syntra Edu HubIndustry: Finance & Professional EducationFocus: ACCA | CFA | Finance & Business Content
About the Role
Syntra Edu Hub is looking for a Social Media Strategist & Content Producer who can take ownership of our social media content from idea → script → shoot → post → analytics → improvement.
We’re looking for someone who understands what makes short-form content perform—not someone who simply posts on Instagram.
You’ll work closely with our team to build Syntra into a recognizable finance and education brand through engaging, informative and highly shareable content.
What You’ll Do
Content Strategy & Scriptwriting
- Research trending topics, formats and content opportunities.
- Develop Reel and short-form video concepts.
- Write engaging scripts with strong hooks, storytelling and retention.
- Turn finance, business, ACCA and CFA topics into content that’s easy and interesting to consume.
- Build and manage a consistent content calendar.
- Study competitors and successful creators to identify formats we can adapt for Syntra.
Video Production
- Help plan and conduct content shoots.
- Direct presenters during shoots to improve delivery, pacing and engagement.
- Plan shots, framing, B-roll and supporting visuals.
- Coordinate with editors or assist with the editing process.
- Ensure content is optimized specifically for Instagram Reels and other short-form platforms.
- Social Media Management
- Manage posting and scheduling across Syntra’s social media channels.
- Write captions and optimize posts for reach and engagement.
- Maintain a consistent brand voice and visual identity.
- Identify trends and opportunities quickly enough for Syntra to participate while they are relevant.
Analytics & Growth
- Track content performance including:
- Views and reach
- Watch time and retention
- Shares and saves
- Engagement
- Profile visits
- Follower growth
- Leads and conversions
- Identify why certain content performs better than others.
- Use performance data to continuously improve scripts, hooks, formats and content strategy.
- Prepare simple periodic performance reports with actionable recommendations.
Meta Ads
- Have a working understanding of Meta Business Suite and Meta Ads Manager.
- Understand campaign objectives, audiences, placements and creative testing.
- Help run and optimize campaigns for awareness, leads and conversions.
- Understand how organic content performance can inform paid advertising.
- Track campaign performance and recommend improvements.
Who We’re Looking For
You should ideally have:
- Experience creating or managing short-form social media content.
- Strong scriptwriting and storytelling ability.
- A good understanding of Instagram Reels and what drives retention.
- Experience participating in or directing video shoots.
- Knowledge of Instagram analytics and Meta Business Suite.
- Working knowledge of Meta Ads Manager.
- Ability to interpret analytics and make decisions based on data.
- Strong understanding of current social media trends.
- Good communication and organizational skills.
- Ability to take ownership rather than waiting for instructions for every piece of content.
Knowledge of finance, business, ACCA, CFA or the education industry is a major advantage.
What Matters Most to Us
We care less about degrees and certificates and more about whether you can:
Find a great idea → turn it into a great script → help us shoot it → publish it → analyze the results → make the next one better.
If you’ve previously grown an Instagram account or created Reels that performed exceptionally well, we’d love to see the numbers and examples.
How to Apply
Please send:
- A brief introduction about yourself.
- Links to social media accounts/content you’ve worked on.
- 3–5 Reels or videos you’re particularly proud of.
- Your role in creating each of those videos (idea, script, shoot, edit, posting, ads, etc.).
- Examples of accounts you’ve helped grow, including results where possible.
- Your experience with Meta Ads Manager.
- Current location and availability.
- Expected salary/compensation.
Bonus: Send us one Reel idea you would create for Syntra Edu Hub. We care more about how you think than how impressive your CV looks.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Calicut, Kerala
