Position: PPC Executive
Experience: 2–3 Years
Location: Mohali (On-site)
About the Role
We are looking for a data-driven and result-oriented PPC Executive with hands-on experience in Google Ads and Meta Ads. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns to generate leads, increase conversions, and maximize ROI.
Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance and optimize bids, budgets, and ad creatives.
- Create and test ad copies, headlines, and landing page recommendations.
- Track and analyze key performance metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate.
- Generate regular campaign performance reports and provide actionable insights.
- Manage remarketing and audience segmentation campaigns.
- Coordinate with the design and content teams for creative requirements.
- Ensure proper implementation of tracking through Google Analytics, Google Tag Manager, and Meta Pixel.
- Stay updated with the latest PPC trends, platform updates, and best practices.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
- Understanding of conversion tracking, audience targeting, and campaign optimization.
- Ability to analyze data and make performance-driven decisions.
- Excellent communication and reporting skills.
- Strong attention to detail and problem-solving abilities.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: In person
