SUMMARY AND KEY RESPONSIBILITY OF REGIONAL MANAGER
- Forecast & achievement of objectives
- volume sales : region, area, territory
- key focussed product sales : region, area, territory
- ensure growth as per objective of the division
- ensure successful launch of new product
- core customer coverage by all medical representative and area manager
- utilization of inputs – suggest appropriate reduction or addition of specific product samples or inputs
- new product launch success
- implementation of promotional strategies and inputs
- develop relationship with key customer and ensure effective service and satisfaction
- coordination with ZSM / HO
- handle doctor’s opinions/ queries/ objections
- key stockist management inventory and outstanding
- recommendation for the addition and deletion of stockist based on merits and demerits
- ensures to maintenance of ” NORMS AND STANDARD OF COMPANY POLICIES”
- Recruitment, induction, training and development
- Regular joint work with : medical representative ( front line manager) minimum 2 days / MR/ MONTH and area sales manager ( first line manager)
- During field work assess their capabilities
- validate feedback which is collected by sales executive ( front line manager) and area sales manager
- identify the factors related to market, customer, competition, brand performance and contribution
- build strategies and work for improvement of all identified factors
