Job Description: Marketing Manager (F&B Industry)
Job Title: Marketing Manager
Location: Bengaluru, Karnataka
Job Type: Full-Time
Salary: ₹20,000 – ₹30,000 per month (Based on experience)
About the Role
We're looking for a creative and strategic Marketing Manager to lead marketing initiatives for multiple hospitality and F&B brands. If you're passionate about restaurants, cafés, pubs, nightlife, social media, and creating campaigns that drive real business results, we'd love to meet you.
This role requires someone who can think beyond social media and execute complete marketing strategies—from campaigns and influencer collaborations to performance marketing and brand activations.
Key Responsibilities
- Develop and execute monthly marketing plans for multiple brands.
- Create campaigns to increase brand awareness, footfall, and revenue.
- Plan seasonal campaigns, launches, festivals, and promotional activities.
- Analyze competitors and identify market opportunities.
- Manage influencer campaigns.
Brand Management
- Ensure consistent brand identity across all platforms.
- Work closely with designers and content creators.
- Maintain brand guidelines and communication standards.
- Client management
Social Media & Content
- Plan monthly content calendars.
- Approve creative concepts, reels, photoshoots, and campaigns.
- Monitor performance and optimize content strategy.
- Stay updated with Instagram trends and viral content.
Performance Marketing
- Coordinate Meta and Google advertising campaigns.
- Monitor ad performance, ROAS, CPC, CPM, CTR, and conversions.
- Work alongside performance marketing specialists to optimize budgets.
Influencer & PR Marketing
- Build relationships with influencers and creators.
- Plan influencer campaigns and PR events.
- Coordinate blogger tables, launches, and media collaborations.
Campaign Execution
- Execute online and offline marketing campaigns.
- Coordinate photoshoots, video shoots, and promotional events.
- Ensure campaigns are delivered on time and within budget.
Analytics & Reporting
- Track KPIs across all marketing activities.
- Prepare monthly performance reports with actionable insights.
- Recommend improvements based on campaign data.
Team Coordination
- Manage and mentor content creators, designers, photographers, and freelancers.
- Coordinate with restaurant managers and clients.
- Ensure timely execution of all deliverables.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–3 years of marketing experience (Hospitality/F&B preferred).
- Strong understanding of digital marketing and branding.
- Experience with Meta Ads and Google Ads.
- Knowledge of influencer marketing and social media strategy.
- Excellent project management and organizational skills.
- Strong communication and leadership abilities.
- Ability to manage multiple brands simultaneously.
- Creative mindset with strong analytical thinking.
Preferred Skills
- Experience working with restaurants, cafés, pubs, or hospitality brands.
- Familiarity with Instagram, Facebook, LinkedIn, and YouTube marketing.
- Knowledge of SEO and local marketing.
- Experience using tools such as Meta Business Suite, Google Analytics, Canva, Notion, Trello, or similar project management software.
- Ability to interpret campaign data and make strategic decisions.
Key Performance Indicators (KPIs)
- Growth in brand awareness and engagement.
- Increase in restaurant footfall and reservations.
- Campaign ROI and ROAS.
- Social media growth and engagement metrics.
- Lead generation and conversion performance.
- Successful execution of marketing campaigns.
- Client satisfaction and retention.
What We Offer
- Opportunity to work with exciting hospitality and lifestyle brands.
- Creative and collaborative work environment.
- Career growth opportunities.
- Hands-on experience with high-impact marketing campaigns.
- Exposure to influencer marketing, branding, and performance marketing.
Ideal Candidate
You are someone who thrives in a fast-paced environment, understands consumer behavior, and can transform creative ideas into measurable business growth. You enjoy leading teams, solving marketing challenges, and building brands that people remember. If you're passionate about food, hospitality, and marketing that delivers results, this role is for you.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
