Position Description
Title: Senior Software Engineer (CDM – Customer Data Mart)
Position Summary
The Senior Data Engineer is responsible for the support of the customer marketing database and ensures marketing capabilities are enabled and leveraged with the customer database. This individual defines and implements business rules governing customer logic and campaign, analysis and customer behavior metadata for the Customer Data Mart. This role interacts with internal as well as external partners regarding design, usage and processes for customer data capture, storage, usage, and destruction.
Responsibilities
Data Management & Architecture
- Responsibility for the customer marketing database and overall customer marketing technological solutions involving customer data
- Serves as business liaison with Brand Marketing teams, Technology teams and management of external vendor
- Provides data stewardship over:
oCustomer Data Integration and Hygiene, standard calculations and deviations
oCustomer Data Mart Data Model, Business Requirement and System Requirements Documents
- Defines and implements Customer Data Mart Business Rules governing individual and household logic, contact history management and analytics and segmentation metadata
- Ensures Victoria’s Secret is within compliance across related to legal and privacy guidelines related Customer Data usage, Customer Marketing activities and initiatives
- Liaison with Legal and Customer Privacy and Information Security teams
Customer Data Support
- May serve as primary contact for data definitions and usage
- Responsible for specific recurrent reports and data extracts for business reporting and uses
- Prioritize, scope and develop data extracts and ad hoc report requests
- Provide complex customer data analysis
- Coordinates Customer Data Mart training
- Provide complex query support to data users
- Provide testing support for internal and external projects
