Marketing Executive – Mindful Sustainable SolutionsAbout Mindful
Mindful is a sustainable packaging company helping growing brands create thoughtful packaging solutions across apparel, jewellery, beauty, food and D2C industries. We specialise in custom packaging, compostable packaging and premium branding solutions.
We are looking for someone who enjoys execution, is creative, data-driven and excited to build a fast-growing B2B brand.
Role
Marketing Executive (Full Time)
Location:
Mumbai (Andheri East)
Experience:
Min 3 yrs experience
ResponsibilitiesPerformance Marketing
- Manage Meta advertising campaigns
- Create and test new ad creatives
- Track campaign performance (CTR, CPC, ROAS, CPL)
- Scale winning campaigns
Content Marketing
- Plan Instagram content calendar
- Coordinate product shoots and reels
- Write captions and marketing copy
- Create founder-led and educational content
Email & WhatsApp Marketing
- Execute email campaigns
- Execute WhatsApp campaigns
- Segment customer databases
- Create lead nurturing campaigns
Website & SEO
- Coordinate with SEO agency
- Upload blogs and landing pages
- Improve website content and product pages
- Suggest conversion improvements
Lead Nurturing
- Retarget website visitors
- Follow up with marketing-qualified leads
- Support sales with campaign ideas
Product Marketing
- Launch new products
- Create category campaigns
- Develop sample kit promotions
- Create industry-specific campaigns for Apparel, Jewellery, Beauty and Food brands
Analytics
- Weekly marketing reports
- Campaign analysis
- Website traffic monitoring
- Lead source tracking
Skills
- Meta Ads Manager
- Canva
- Basic Photoshop (preferred)
- Brevo or Mailchimp
- WhatsApp Business / WATI
- Google Sheets
- Google Analytics (basic)
- Strong copywriting skills
- Good aesthetic sense
What We're Looking For
- Strong execution skills
- Curious mindset
- Excellent communication
- Attention to detail
- Ability to manage multiple campaigns simultaneously
- Interest in branding and packaging
- Comfortable working in a startup environment
KPIs
- Marketing Qualified Leads
- Sample Requests
- Website Conversions
- Cost per Lead
- Email Open & Click Rates
- WhatsApp Campaign Performance
- Meta Ad Performance
- Organic Website Traffic Growth
Bonus If You Have Experience With
- Shopify
- SEO
- AI tools (ChatGPT, Gemini, Claude)
- Packaging, D2C or B2B marketing
- Video editing
- Landing page optimisation
This role is ideal for someone who enjoys building marketing systems rather than simply managing social media. You'll work closely with the founder to grow one of India's emerging sustainable packaging brands.
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
