We are looking for a creative, proactive, and performance-oriented Social Media Executive who can manage social media accounts, create engaging content, design creatives using Canva, make reels, and contribute towards generating leads and sales for our clients.
The ideal candidate should understand that social media is not just about posting content — it is about building brands, engaging audiences, and driving business results.
Key Responsibilities1. Social Media Account Management
- Manage day-to-day social media accounts for multiple clients.
- Plan and execute monthly/weekly content calendars.
- Schedule and publish posts, stories, reels, and other social media content.
- Monitor comments, messages, engagement, and overall page activity.
- Maintain consistency in brand tone, visual identity, and communication.
- Research competitors, trends, hashtags, and relevant content ideas.
2. Creative Designing
- Create high-quality social media creatives using Canva.
- Design:
- Static posts
- Carousel posts
- Stories
- Promotional creatives
- Product creatives
- Ad creatives
- Festival/occasion creatives
- Website/social media banners
- Understand basic principles of typography, colour combinations, layouts, and visual hierarchy.
- Adapt creatives according to different brand guidelines.
3. Reels & Video Content
- Create engaging and trend-based Instagram Reels.
- Edit short-form videos using tools such as CapCut, Canva, VN, Premiere Pro, or similar software.
- Add text, transitions, music, hooks, captions, and other elements to improve engagement.
- Research trending reel formats, audio, hooks, and content styles.
- Convert product/service information into engaging short-form video content.
4. Content Creation & Copywriting
- Develop creative content ideas for different brands and industries.
- Write engaging captions, headlines, hooks, CTAs, and social media copy.
- Create content that is aligned with the client's target audience.
- Write content for both organic social media and paid advertisements.
5. Sales & Performance Focus
- Create social media content with a sales and conversion mindset.
- Understand the objective behind each creative — awareness, engagement, leads, or sales.
- Support the performance marketing team with ideas for Meta ad creatives.
- Analyse which creatives/content are generating better engagement, leads, and sales.
- Suggest new creative concepts based on campaign performance.
- Develop creatives that communicate product benefits, USPs, offers, and CTAs effectively.
6. Trend & Competitor Research
- Stay updated with Instagram, Facebook, and social media trends.
- Research competitors and successful brands.
- Identify new content formats and creative trends.
- Bring fresh ideas to the team every week.
7. Client Coordination
- Understand client requirements and brand guidelines.
- Coordinate with the internal performance marketing and website teams.
- Take feedback and make creative/content revisions.
- Ensure content is delivered within deadlines.
Skills Required
- Strong knowledge of Instagram & Facebook.
- Good understanding of social media marketing.
- Strong Canva skills.
- Ability to create attractive and professional social media creatives.
- Basic to good video editing and Reel-making skills.
- Good copywriting and communication skills.
- Understanding of social media trends.
- Creative thinking and willingness to experiment.
- Basic understanding of Meta Ads and digital marketing is an advantage.
- Understanding of sales, conversions, CTR, engagement, leads, and ROAS is an added advantage.
- Ability to manage multiple client accounts simultaneously.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
