Job Type: Full-Time
Department: Digital Marketing Expert
Experience Required: 2–5 Years
Location: G-13 lajpat nagar 1
Job Overview
We are seeking an experienced and results-driven Digital Marketing & Performance Advertising Expert to develop, manage, and optimize digital marketing campaigns across GoogleAds, Meta,Ads LinkedIn, and other online platforms.
The ideal candidate should have strong expertise in paid advertising, social media marketing, campaign strategy, SEO, data analysis, audience targeting, and creative ideation. The candidate will be responsible for generating qualified leads, improving brand visibility, optimizing advertising performance, and developing innovative strategies that support business growth.
Key Responsibilities
- Google Ads and AdSense
- Plan, launch, manage, and optimize Google Search, Display, Shopping, Performance Max, and YouTube advertising campaigns.
- Conduct keyword research, competitor analysis, bid optimization, and audience targeting.
- Monitor campaign budgets, conversions, cost per lead, click-through rates, and return on ad spend.
- Manage and optimize Google AdSense accounts to improve website monetization and advertising revenue.
Meta Advertising
- Create and manage performance campaigns across Facebook and Instagram.
- Develop lead-generation, website-conversion, engagement, reach, traffic, and retargeting campaigns.
- Conduct creative, audience, placement, and landing-page A/B testing.
- Optimize campaigns based on CPL, CPA, CTR, ROAS, frequency, and conversion rates.
- LinkedIn Marketing and Advertising
- Manage LinkedIn company pages and professional brand presence.
- Plan and execute LinkedIn lead-generation, brand-awareness, recruitment, and B2B advertising campaigns.
- Develop targeted campaigns based on industry, company size, designation, location, and professional interests.
- Create strategies to improve engagement, followers, visibility, and qualified business enquiries.
Social Media Marketing
- Develop and implement social media strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Prepare monthly content calendars, campaign plans, promotional strategies, and platform-specific content ideas.
- Coordinate with graphic designers, video editors, content writers, and production teams.
- Monitor audience engagement, platform growth, content performance, and competitor activities.
- Identify new trends, formats, and opportunities to improve brand communication.
Strategy and New Ideation
- Develop innovative marketing concepts, campaign ideas, content series, advertising funnels, and promotional strategies.
- Conduct market, audience, industry, and competitor research.
- Recommend new platforms, tools, advertising opportunities, and growth strategies.
- Create integrated digital marketing plans aligned with business objectives.
- Contribute creative ideas for social media campaigns, product launches, seasonal promotions, and lead-generation activities.
Analytics and Reporting
- Track campaign performance using Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Search Console, and other analytics tools.
- Create weekly and monthly performance reports.
- Analyse traffic sources, customer journeys, conversion rates, user behaviour, and campaign profitability.
- Present actionable insights and recommendations to improve campaign performance.
- Set up and monitor tracking pixels, conversion events, UTM parameters, and remarketing audiences.
Search Engine Optimisation
- Develop and implement on-page, off-page, local, and technical SEO strategies.
- Conduct keyword research, website audits, competitor analysis, and content optimisation.
- Optimise website pages, meta titles, descriptions, headings, internal links, and image attributes.
- Improve organic website traffic, keyword rankings, local visibility, and domain authority.
- Monitor performance through Google Search Console, Google Analytics, and SEO tools.
Required Skills
- Strong knowledge of Google Ads, Google AdSense, Meta Ads Manager, and LinkedIn Campaign Manager.
- Expertise in paid media planning, audience targeting, campaign optimisation, and lead generation.
- Practical knowledge of SEO, social media marketing, content strategy, and digital analytics.
- Ability to develop innovative campaigns and performance-driven marketing strategies.
- Strong analytical, research, communication, and presentation skills.
- Ability to manage multiple campaigns, clients, deadlines, and advertising budgets.
- Strong attention to detail and a data-driven approach to decision-making.
Preferred Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field.
- Google Ads, Google Analytics, Meta Blueprint, LinkedIn Marketing, or SEO certifications will be preferred.
- Previous experience working with a digital marketing agency, advertising agency, or performance marketing team.
- Proven portfolio or case studies demonstrating successful campaigns and measurable results.
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Key Performance Indicators
- Cost per lead and cost per acquisition
- Return on advertising spend
- Lead quality and conversion rate
- Website traffic and organic keyword growth
- Social media reach, engagement, and follower growth
- Click-through rate and campaign conversion rate
- AdSense revenue and website monetisation performance
- Client satisfaction and timely campaign reporting
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
