About the Role
We are looking for an experienced Performance Marketing Manager with strong hands-on expertise in scaling D2C and e-commerce brands through Meta Ads and Google Ads.
The ideal candidate should have at least 4 years of performance marketing experience, preferably working with D2C fashion, apparel, lifestyle, accessories, footwear, beauty, or similar consumer brands.
This is a hands-on role. The candidate will be responsible for planning, launching, optimizing, tracking, and scaling paid advertising campaigns with a strong focus on ROAS, customer acquisition, conversions, and profitable growth.
Key Responsibilities
- Plan, execute, manage, and scale Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage monthly advertising budgets of ₹5 Lakhs+ efficiently.
- Develop paid media strategies focused on sales, ROAS, CAC, CPA, and revenue growth.
- Create and manage campaigns across prospecting, retargeting, remarketing, and customer retention audiences.
- Conduct audience research, targeting, lookalike audience creation, and campaign segmentation.
- Continuously test ad creatives, hooks, offers, audiences, landing pages, and campaign structures.
- Monitor campaign performance daily and optimize budgets based on data and profitability.
- Manage Google Search, Shopping, Performance Max, Display, and remarketing campaigns where applicable.
- Work closely with the creative/content team to identify and develop high-converting ad creatives.
- Set up and monitor conversion tracking, Meta Pixel, Google Ads tracking, GA4, and related analytics.
- Analyse customer journeys, website behaviour, conversion rates, and campaign attribution.
- Prepare clear weekly/monthly performance reports covering ad spend, revenue, ROAS, CAC, CPA, CTR, CPC, CVR, and other important KPIs.
- Identify opportunities to scale winning campaigns while controlling acquisition costs.
Required Skills & Experience
- 4+ years of hands-on Performance Marketing experience, preferably in the D2C/e-commerce industry.
- Previous experience with fashion, apparel, lifestyle, footwear, accessories, beauty, or similar D2C categories is highly preferred.
- Proven experience handling advertising spends of ₹5 Lakhs+ per month.
- Hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Meta Business Suite
- Strong understanding of performance marketing, paid media strategy, campaign optimization, conversion tracking, audience targeting, remarketing, attribution, and web analytics.
- Strong knowledge of D2C metrics including ROAS, CAC, CPA, AOV, CTR, CPC, CPM, and Conversion Rate.
- Ability to analyse campaign data and make quick, data-driven optimization decisions.
- Strong understanding of the D2C customer acquisition funnel from ad creative to landing page to purchase.
- Excellent analytical, problem-solving, and communication skills.
- Ability to independently manage campaigns and take ownership of performance targets.
What We Are Looking For
We need someone who is performance-driven rather than just campaign-management focused. The candidate should be comfortable taking ownership of advertising budgets, identifying why campaigns are underperforming, finding opportunities to scale winning campaigns, and consistently working toward profitable D2C revenue growth.
Candidates with proven D2C results and experience scaling Meta & Google Ads campaigns will be preferred.
Pay: ₹28,000.00 - ₹32,000.00 per month
Benefits:
Work Location: In person
