ob Summary
We are looking for an experienced and result-oriented Brand Manager with strong knowledge of the Alcoholic Beverages (Alcobev) industry to lead brand strategy, marketing initiatives, and market development for the Company's portfolio. The candidate should understand the dynamics of the liquor market, consumer behaviour, trade channels, and applicable advertising and regulatory restrictions.
Key Responsibilities
- Develop and execute brand strategies, annual marketing plans, and brand positioning for the Company's Alcobev portfolio.
- Conduct market research and analyse consumer trends, competitor activities, pricing, distribution, and market opportunities.
- Plan and execute brand campaigns across digital, social media, on-ground activations, trade marketing, events, and other permitted channels.
- Monitor brand performance through sales data, market feedback, campaign performance, and consumer insights.
- Coordinate with creative and media agencies for campaign development, content creation, media planning, and execution.
- Develop strong relationships with key stakeholders across trade, distribution, marketing agencies, and industry partners.
- Ensure all marketing and brand activities comply with applicable laws, regulations, company policies, and state-wise Alcobev advertising guidelines.
- Prepare regular brand performance reports, market analysis, campaign reports, and management presentations.
Required Skills & Qualifications
- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- 4–7 years of experience in Brand Management, preferably within the Alcobev/FMCG industry.
- Strong understanding of the Indian alcoholic beverage market, including spirits, beer, wine, or related categories.
Pay: ₹45,000.00 - ₹50,000.00 per month
Work Location: In person
