About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.
Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!
Marketing
Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.
- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.
What You Will Own
You will drive sales productivity, operational excellence, and scalable growth by optimizing sales processes, managing CRM and sales technology platforms, and implementing automation initiatives. The role involves leveraging analytics, forecasting, capacity planning, and performance insights to enable data-driven decisions, while partnering with Sales Leadership and cross-functional teams to enhance sales effectiveness, operational efficiency, and business growth.
Where Your Expertise Meets Our Future
Sales Operations & Systems
- Own and optimize CRM, telephony, and sales technology platforms.
- Drive workflow automation and process improvements to enhance sales efficiency.
- Ensure data accuracy across CRM, marketing automation, call intelligence, and reporting systems.
- Manage lead routing, territory assignments, and speed-to-lead processes.
Strategic Planning & Analytics
- Develop dashboards, KPI scorecards, and reporting frameworks.
- Analyze pipeline performance, sales productivity, and operational bottlenecks.
- Support forecasting, capacity planning, and territory coverage strategies.
- Partner with Sales Leadership to drive growth and operational improvements.
Program & Process Management
- Design and implement scalable sales processes and governance frameworks.
- Lead cross-functional programs and strategic initiatives.
- Drive adoption of new systems, processes, and operational programs.
- Establish and monitor SLAs and operational standards.
Qualifications:
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Strong analytical, reporting, and problem-solving skills.
- Experience leading cross-functional strategic initiatives.
- Ability to influence stakeholders through data-driven insights.
Preferred Skills:
- Experience in Inside Sales Operations.
- Exposure to telephony platforms and CRM technology ecosystems.
The Scope of Your Influence
- Own and enhance inside sales systems, processes, and operating models to drive efficiency and scalability.
- Manage lead allocation, routing, and capacity planning to ensure optimal resource utilization.
- Support inside sales strategy through analytics, forecasting, and performance insights.
- Govern lead lifecycle management, including unassigned queues, manually route exceptions, and audit response times to ensure inside sales desks meet their calling targets.
- Act as the primary support contact to resolve user access, reporting, or workflow issues of SalesForce/ SFDC for the inside sales team.
- Partner with business stakeholders and inside sales teams to implement new processes, operating models, and strategic initiatives across geographies and channels (example – setting up an onboarding desk in Kenya or onboarding a new technology partner for Inside Sales desks).
- Report impact of Inside sales to management in form of business reviews.
