Job Overview:
We are seeking a skilled PPC Specialist with proven expertise in managing high-performing PPC campaigns, specifically within the SaaS domain, focusing on Google Ads and LinkedIn Ads. The ideal candidate will play a key role in driving demand generation and optimizing paid campaigns to support our business objectives.
Key Responsibilities:
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Design and execute strategic PPC campaigns to maximize ROI on Google Ads and LinkedIn Ads platforms.
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Analyze customer behavior to craft targeted SaaS-specific ad funnels and journeys.
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Implement innovative demand generation tactics to attract high-quality leads.
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Monitor campaign performance, providing actionable insights through detailed reports and A/B testing.
Qualifications:
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Minimum of 2-5 years of hands-on experience managing successful PPC campaigns, with expertise in Google Ads and LinkedIn Ads.
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Deep knowledge of SaaS market dynamics and the ability to align campaigns with business goals.
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Proven ability to leverage analytics for campaign optimization and lead generation.
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Strong analytical skills with experience in creating comprehensive performance reports and conducting A/B tests.
Preferred Skills:
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Experience in the SaaS domain is highly desirable.
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Ability to work independently and deliver results under tight deadlines.
