Title: Head of Digital Marketing
Salary : Based on Experience
Contact : 8825809203
Location: Vedanayagam Hospital, R.S.Puram
Employment Type: Full-Time
Job Responsibilities
- Strategy & Leadership
- Define and execute the organization’s digital marketing roadmap.
- Lead, mentor, and grow the digital marketing team.
- Collaborate with cross-functional teams (Sales, Product, Creative, IT, etc.) to align digital campaigns with business goals.
- Digital Campaigns & Performance
- Oversee all digital marketing initiatives across SEO, SEM, social media, email, display advertising, affiliate, influencer marketing, and content marketing.
- Ensure campaigns are optimized for ROI, customer acquisition, and retention.
- Manage brand presence across digital platforms to maintain consistency and engagement.
- Analytics & Optimization
- Define and track key digital marketing KPIs (CAC, CTR, Conversion Rates, ROAS, etc.).
- Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
- Continuously optimize campaigns based on insights and market trends.
- Technology & Innovation
- Stay ahead of digital trends, tools, and best practices.
- Evaluate and implement marketing automation, CRM, and digital tools for efficiency.
- Drive data-driven decision-making and customer segmentation strategies.
- Budget & Vendor Management
- Own and manage the digital marketing budget effectively.
- Collaborate with agencies, freelancers, and external partners for campaign execution.
Key Requirements
- Bachelor’s/Master’s degree in Marketing, Business, or related field.
- 5-8 years of progressive experience in digital marketing, with at least 3–5 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies at scale.
- Strong expertise in SEO, SEM, social media, content marketing, marketing automation, and analytics.
- Solid understanding of digital tools: Google Ads, Facebook/Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Google Analytics, etc.
- Excellent leadership, communication, and project management skills.
- Data-driven mindset with a strong grasp of ROI, conversion metrics, and customer journey mapping.
Job Type: Full-time
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
- Flexible schedule
- Food provided
- Leave encashment
Work Location: In person
