Digital Marketing Strategist
Company: Vortexen Dynamics Industrial Solutions
Location: Kochi, Kerala, India
Department: Digital Marketing / Consulting
Employment Type: Full-time
About Vortexen Dynamics Industrial Solutions
Vortexen Dynamics Industrial Solutions is an industrial engineering and project services organization serving clients across industrial and energy sectors, with operations and market exposure in India and the UAE.
The company provides industrial, engineering, project, technical, and professional services to organizations operating in sectors including Oil & Gas, Marine, Power & Energy, Nuclear, Construction, and other industrial sectors.
Vortexen's Kochi office at Infopark, Kakkanad supports the organization's growing business, professional services, technology, marketing, and client-support capabilities.
As Vortexen expands its professional service offerings, digital marketing plays an important role in helping the company and its clients improve market visibility, establish digital presence, generate qualified opportunities, and support business growth.
About the Role
Vortexen is looking for a Digital Marketing Strategist who can work directly with clients to understand their business objectives, target markets, customers, competitors, and digital challenges.
The role combines strategy, analysis, client consulting, campaign planning, and execution oversight.
The successful candidate should be able to assess a client's digital presence, identify opportunities, create a practical marketing strategy, coordinate execution, measure results, and continuously improve performance.
Key Responsibilities
- Conduct client discovery meetings.
- Understand client business objectives and target markets.
- Conduct digital marketing audits.
- Analyse websites, search visibility, social media, content, and advertising activities.
- Conduct competitor and market research.
- Research target audiences and customer behaviour.
- Conduct keyword and search-intent research.
- Develop customized digital marketing strategies.
- Develop SEO strategies and roadmaps.
- Develop content marketing strategies.
- Develop social media strategies.
- Develop digital lead-generation strategies.
- Plan paid advertising campaigns where required.
- Analyse website traffic and user behaviour.
- Evaluate landing pages and conversion funnels.
- Identify opportunities to improve lead generation and conversion.
- Establish campaign KPIs and measurement frameworks.
- Coordinate with content writers, designers, developers, and other specialists.
- Monitor campaign performance.
- Analyse marketing data and identify optimization opportunities.
- Prepare client reports and presentations.
- Present performance results and recommendations to clients.
- Continuously improve strategies based on data.
- Monitor industry trends and emerging digital opportunities.
- Identify additional marketing opportunities for existing clients.
Client-Facing Responsibilities
- Lead digital strategy meetings.
- Present digital audits and marketing strategies.
- Explain marketing performance and data to clients.
- Translate technical marketing information into business recommendations.
- Manage client expectations.
- Coordinate campaign priorities and timelines.
- Provide regular progress reports.
- Participate in strategic business and marketing planning.
- Maintain professional client relationships.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related discipline.
- Experience in digital marketing, SEO, marketing strategy, lead generation, or digital consulting.
- Strong understanding of SEO fundamentals.
- Understanding of analytics and digital performance measurement.
- Knowledge of content marketing and social media.
- Strong analytical and strategic thinking.
- Strong communication and presentation skills.
- Ability to convert data into practical business recommendations.
Preferred Experience
- B2B digital marketing experience.
- Experience working with multiple clients.
- Experience with SEO strategy and lead generation.
- Experience with Google Ads and LinkedIn marketing.
- Experience with Google Analytics, Search Console, or equivalent tools.
- Experience with websites, landing pages, and conversion optimization.
- Experience in industrial or technical B2B markets.
- UAE/GCC market experience is an advantage.
Key Performance Indicators
- Qualified leads generated.
- Organic traffic growth.
- Search visibility improvement.
- Lead conversion rate.
- Campaign ROI/ROAS where applicable.
- Achievement of agreed client KPIs.
- Client satisfaction and retention.
- Quality of strategy and reporting.
- Successful execution of marketing plans.
Skills
Digital: SEO, SEM, Content Marketing, Social Media, Analytics, Lead Generation, Conversion Optimization
Strategic: Market Research, Competitor Analysis, Customer Research, Marketing Strategy, Performance Analysis
Professional: Client Management, Communication, Presentation, Reporting, Project Coordination
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
