Job Summary
We are looking for a results-driven Meta Ads Specialist with 2 years of hands-on experience in managing and optimizing paid campaigns across Facebook and Instagram. The ideal candidate should have a strong understanding of audience targeting, campaign strategy, and performance analytics to drive high ROI.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Facebook and Instagram
- Manage ad budgets efficiently to maximize ROI and reduce cost per acquisition (CPA)
- Conduct audience research, segmentation, and targeting strategies
- Create and test ad creatives, copy, and landing page recommendations
- Monitor campaign performance and generate detailed reports with actionable insights
- Perform A/B testing on creatives, audiences, and campaign structures
- Stay updated with the latest trends, tools, and algorithm changes in Meta advertising
- Collaborate with design and content teams for high-performing ad creatives
- Implement conversion tracking using Meta Pixel and Events Manager
Required Skills & Qualifications
- 2 years of experience in Meta Ads (Facebook & Instagram Ads)
- Strong understanding of Ads Manager and Business Manager
- Experience with campaign objectives (Traffic, Conversions, Leads, etc.)
- Knowledge of Meta Pixel, conversion tracking, and retargeting strategies
- Analytical mindset with proficiency in data interpretation
- Familiarity with tools like Google Analytics is a plus
- Basic understanding of copywriting and creative strategy
- Good communication and reporting skills
Preferred Qualifications
- Experience working with e-commerce or lead generation campaigns
- Certification in Meta/Facebook Blueprint (preferred but not mandatory)
- Experience handling monthly ad budgets
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL) / Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
What We Offer
- Competitive salary
- Opportunity to work on diverse campaigns and industries
- Learning and growth opportunities
- Collaborative work environment
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
Ability to commute/relocate:
- Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- What's your work experience & expectation?
- Do you own a laptop?
Education:
Experience:
- Meta Ad: 1 year (Required)
Work Location: In person
