Role and Responsibilities:
Preparing product concepts in line with MSIL Plan & Competition Approach
Analyse competition strategy in that specific segments and plan the change content for MC/FMC
Customer Analysis & Target Customer Understanding
Model, Segment & Customer in depth understanding / Customer cluster analysis
Product attribute proposal as per target cluster requirements.
Initial Hypothesis Preparation & Explanation to Management
Market Research related experience & research data analysis
Final concept preparation & Sr Management presentation
Tracking other OEM’s short- & long-term model strategy to prepare benchmarking report.
Variant Planning - Feature, Powertrain & Spec related budling proposals during model planning.
Feature level value set creation & management (perceived value calculation basis market research
Competencies:
Technical:
Understanding of Macro-economic factors and Impact on Passenger Car market.
Model development process / Timelines.
Proficiency in using Project management tools and methodologies.
Ability to evaluate product features in terms of cost, performance and customer value.
Expertise in MS office [PowerPoint, Word, Excel] Tools
Business portfolio & financial analysis of OEMs
Behavioural:
Excellent presentation & communication skills
Self-driven, eager to learn and result-oriented.
