Digital Marketing Expert (Google Ads)
Job Id – 3014 | Loc – Pune, India
Description
Enquad Solutions Pvt. Ltd. is a Pune-based customer service outsourcing company, specializing in Business Process Outsourcing (BPO) and IT outsourcing solutions. We provide reliable, process-driven support to a wide range of North American companies, helping them manage customer engagement, back-office operations, software testing services, and technical support. With proven expertise in IELTS and CELPIP test coordination, technical support, and business process outsourcing, Enquad ensures the seamless execution of daily operations through skilled teams and streamlined systems. Our commitment to quality, efficiency, and client satisfaction allows businesses to focus on growth while we handle the rest. As we continue to grow our IT team, we are seeking talented and dedicated developers to contribute to EN3’s technical operations, product development, and application support. At Enquad Solutions, our mission is to deliver reliable, efficient, and high-quality support to our global clients throughout North America.
Role Overview
We are seeking a highly skilled and experienced Digital Marketing Expert – Google Ads to join our marketing team in Pune, India. The ideal candidate will have 5+ years of hands-on experience managing Google Ads and performance marketing campaigns and will be responsible for planning, executing, and optimizing paid advertising strategies across multiple industries and client accounts.
This role requires strong analytical skills, deep expertise in Google Ads, and the ability to translate business objectives into high-performing digital campaigns. The Digital Marketing Expert will work closely with the EN3 team in Canada to deliver measurable results, ensure campaign efficiency, and align marketing initiatives with global standards and client expectations.
As part of our Technology and IT Services Division, the marketing, development, and analytics teams in Pune collaborate closely with EN3 Solutions Ltd. (Canada) to manage, optimize, and scale data-driven digital marketing solutions for multiple international clients.
Key Job Responsibilities
· Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube)
· Conduct keyword research, audience targeting, and competitor analysis
· Monitor and optimize campaigns to improve CTR, CPC, CPA, and ROAS
· Manage budgets and bidding strategies to maximize ROI
· Create and test ad copies and extensions (A/B testing)
· Set up and maintain conversion tracking using Google Tag Manager and GA4
· Analyze performance data and provide regular reports and insights
· Optimize landing pages and funnels for better conversions
· Scale high-performing campaigns and pause underperforming ones
· Ensure compliance with Google Ads policies and best practices
· Possess strong working knowledge of Google Tag Manager, Google Analytics, Google Search Console, and other Google marketing tools
Required Skills and Qualifications
· 5+ years of hands-on experience managing Google Ads campaigns
· Strong expertise in Google Search, Display, Performance Max, YouTube, and Remarketing
· In-depth knowledge of Google Tag Manager, Google Analytics (GA4), and Google Search Console
· Proven experience in conversion tracking, event setup, and performance measurement
· Strong understanding of keyword research, bidding strategies, and audience targeting
· Ability to analyze and optimize key metrics including CTR, CPC, CPA, ROAS, and conversion rates
· Experience with A/B testing for ads, creatives, and landing pages
· Knowledge of landing page optimization (CRO) and marketing funnels
· Proficiency in performance reporting and dashboarding (Looker Studio preferred)
· Experience managing multiple campaigns and budgets simultaneously
· Strong analytical, problem-solving, and decision-making skills
· Excellent communication and collaboration skills
· Ability to work independently and in a cross-functional, global team environment
· Google Ads and Google Analytics certifications preferred but not mandatory
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Baner, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you comfortable working in night shift schedule?
Experience:
- Digital marketing: 4 years (Required)
Work Location: In person
