Job Description – Sales Executive / Sales Manager
(Printing, Branding, Signages, Facades & Interiors)
Designation: Sales Executive / Sales Manager
Department: Sales & Business Development
Reports To: Business Head / Director
Location: Chennai
Experience:
- Sales Executive: 2–5 Years
- Sales Manager: 4–5 Years(Mandatory experience in Printing / Signage / Branding / Facades / Interiors industry)
ROLE PURPOSE
The Sales Executive / Sales Manager is responsible for driving revenue, acquiring new clients, managing existing accounts, and ensuring profitable business in printing, branding, signage, facade and interior projects.
This role owns the complete sales lifecycle—from enquiry to order closure and handover to operations.
KEY RESPONSIBILITIES
1. Business Development & Lead Generation
- Identify and generate new business opportunities in:
- Signages & branding
- Printing & large-format graphics
- Facades & architectural branding
- Interior branding & fit-out projects
- Target corporate clients, retail chains, architects, builders, and institutions.
- Develop channel partners, architects & consultant relationships.
2. Client Engagement & Requirement Understanding
- Meet clients to understand requirements, site conditions, timelines & budgets.
- Translate client needs into clear scopes for design and estimation teams.
- Educate clients on materials, finishes, lighting options and execution feasibility.
3. Estimation, Pricing & Proposal Management
- Coordinate with design and operations teams to prepare:
- BOQs
- Technical proposals
- Commercial estimates
- Ensure correct pricing, units (sq.ft / rft / nos / kg), material specifications and timelines.
- Protect company margins while remaining competitive.
4. Negotiation & Order Closure
- Lead negotiations on pricing, scope and timelines.
- Close orders as per approved margins and company policies.
- Obtain formal work orders, PO and advance payments.
5. Sales Targets & Revenue Ownership
- Achieve monthly, quarterly and annual sales targets.
- Focus on profitable sales, not just topline revenue.
- Drive upselling and cross-selling across services (LED screens, facades, interiors, premium signages).
6. Coordination with Operations & Design
- Ensure complete and accurate project handover:
- Approved drawings
- Final BOQ
- Site details
- Client expectations
- Support operations team during execution when required.
7. Client Relationship & After-Sales Support
- Maintain strong client relationships throughout the project lifecycle.
- Handle client queries, changes, and coordination for approvals.
- Ensure repeat business and long-term client retention.
8. Market Intelligence & Reporting
- Track competitors, pricing trends and new materials/technologies.
- Submit regular sales reports:
- Leads pipeline
- Conversions
- Revenue forecasts
- Client feedback
MANDATORY INDUSTRY EXPERIENCE
- Proven sales experience in:
- Printing & large-format graphics
- Signages & branding
- Facades (ACP, glazing, architectural elements)
- Interior projects / turnkey fit-outs
- Strong understanding of:
- Materials & finishes
- Installation constraints
- Site-based sales challenges
SKILLS & COMPETENCIES
- Strong negotiation and closing skills
- Excellent communication & presentation abilities
- Ability to read drawings and BOQs (preferred)
- Commercial awareness & margin sensitivity
- Relationship-building mindset
- Self-driven and target-oriented
PERFORMANCE METRICS (KPIs)
- Sales target achievement (%)
- Gross margin protection
- Conversion ratio
- Order value growth
- Client retention & repeat business
- Accuracy of scope & estimation handover
WHAT WE EXPECT
This is not a lead-forwarding role.
The Sales Executive / Sales Manager is expected to own revenue, margins, and client commitments end-to-end.
GROWTH OPPORTUNITY
- Growth into Senior Sales Manager / Business Development Head
- Exposure to high-value facade & interior projects
- Performance-linked incentives based on sales & profitability
Job Types: Full-time, Permanent
Pay: ₹22,000.00 - ₹26,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
