Job Description – Brand Manager (Finance / Mortgage / Loan Industry)
Position: Brand Manager
Location: Mohali / On-site
Experience Required: 3–6 Years
Industry Preference: Finance, Mortgage, Banking, Loan, FinTech, Insurance or Related Sector
About the Role
We are looking for an experienced and strategic Brand Manager who has hands-on experience working with finance-related businesses such as mortgage companies, loan firms, banking, insurance, or FinTech brands. The ideal candidate should understand how to position financial products in the market, build brand trust, create impactful marketing strategies, and drive audience engagement across digital and offline channels.
The candidate should have strong expertise in branding, marketing strategy, campaign planning, and customer-focused communication within the finance industry.
Key Responsibilities
- Develop and execute brand strategies aligned with company goals and market trends.
- Build and maintain a strong brand presence for finance, mortgage, or loan-related services.
- Plan and manage marketing campaigns across digital platforms including social media, paid ads, email marketing, and content marketing.
- Create brand positioning strategies to increase customer trust and market visibility.
- Work closely with design, content, sales, and performance marketing teams to ensure consistent brand communication.
- Conduct market research, competitor analysis, and customer behavior analysis to identify branding opportunities.
- Manage social media branding, campaign messaging, and promotional activities.
- Monitor campaign performance, ROI, and brand growth metrics.
- Coordinate with external agencies, influencers, and media partners when required.
- Ensure all branding and communication comply with finance industry standards and regulations.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- Proven experience as a Brand Manager or Marketing Strategist in finance, mortgage, banking, loan, insurance, or FinTech industry.
- Strong understanding of financial products and consumer behavior in finance sector.
- Expertise in brand strategy, campaign management, and digital marketing.
- Excellent communication, presentation, and leadership skills.
- Experience with social media marketing, paid advertising, content strategy, and brand storytelling.
- Ability to analyze market trends and create data-driven marketing strategies.
- Creative mindset with strong problem-solving abilities.
Preferred Qualifications
- Experience working with mortgage loan companies, financial consultants, or lending platforms.
- Knowledge of performance marketing and lead generation strategies.
- Familiarity with tools such as Google Analytics, Meta Ads, HubSpot, CRM platforms, etc.
Apply Now
Interested candidates can share their resume at: [email protected]
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
