Digital Marketing Manager (Lead / Head)
We’re hiring a Digital Marketing Manager (Group Level) to own and drive all digital initiatives across hospital units. This role is responsible for managing organic social media, performance marketing (Meta, Google), website and SEO, online reputation (Google reviews), aggregators (Practo, Justdial), and WhatsApp/SMS/email campaigns. You’ll work closely with brand, marketing, operations, and HR teams to ensure strong digital brand presence, measurable business outcomes, and strict adherence to brand and communication standards. The role includes overseeing digital agencies, reviewing media plans and performance, tracking leads and conversions, analysing data, and translating insights into continuous optimisation. Strong stakeholder coordination, data-driven thinking, and ownership of digital performance are critical.
Experience in healthcare or service-industry digital marketing is a plus.
Platforms & Tools
Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Search Console, knowledge of SEO Tools (Ahrefs / SEMrush / equivalent), CMS platforms (WordPress or equivalent), Social Media Management Tools, WhatsApp Marketing Platforms, SMS & Email Campaign Tools, Google Business Profile, Aggregators like Practo, Justdial are a plus, Reporting & Dashboard Tools (Excel, Data Studio / Looker)
Internal note>> Keywords team can look for
Skills / Capabilities
Digital Strategy, Performance Marketing, Organic Social Media Management, Content Planning & Publishing, Lead Generation, Conversion Tracking, Campaign Optimisation, SEO Strategy, Website Management, Online Reputation Management, Google Reviews, Aggregator Management, Data Analysis & Reporting, Dashboarding, Vendor & Agency Management, Budget & Media Plan Review, Stakeholder Coordination, Healthcare / Service Marketing, Brand Compliance, Consent & Data Usage Compliance
Work Location: In person
