Key Roles & Responsibilities (KRA)
1. Social Media Management
- Manage company social media platforms including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp Business.
- Plan and execute monthly social media content calendars.
- Create posts, stories, reels, shorts, and promotional campaigns.
- Monitor comments, messages, and customer engagement.
- Maintain brand consistency across all platforms.
2. Reel & Video Content Creation
- Create trending Instagram Reels, Facebook Reels, and YouTube Shorts.
- Develop creative concepts for healthcare, Ayurvedic, cosmetic, and agri products.
- Write video scripts, hooks, captions, and content ideas.
- Coordinate with photographers, designers, doctors, and product teams for shoots.
- Shoot and edit short-form video content.
3. AI-Based Content Creation
- Use AI tools for:
- AI video generation
- AI voice-over creation
- AI image creation
- Content writing and caption generation
- Product promotional videos
- Work with tools like ChatGPT, Canva AI, Runway, CapCut AI, ElevenLabs, etc.
- Research and implement new AI trends for marketing.
4. Lead Generation & Digital Campaigns
- Generate leads through:
- Facebook Ads
- Instagram Ads
- Google Ads support
- WhatsApp campaigns
- Organic social media strategies
- Create lead forms and manage customer inquiries.
- Track leads and coordinate with the sales team.
- Improve conversion through follow-up strategies.
5. Paid Advertising Support
- Create and manage Meta advertising campaigns.
- Define target audiences based on products.
- Monitor campaign performance.
- Optimize ads to improve cost per lead (CPL).
6. Content Planning & Branding
- Prepare monthly content plans for:
- Product launches
- Festival campaigns
- Awareness days
- Customer education
- Offers and promotions
- Analyze competitor activities and market trends.
- Develop creative ideas to improve online presence.
7. Analytics & Reporting
- Track social media performance:
- Followers growth
- Reach & impressions
- Engagement rate
- Leads generated
- Campaign results
- Prepare weekly/monthly social media reports.
Required Skills:
- Instagram & Facebook Management
- Reel Creation & Video Editing
- Canva / Photoshop Knowledge
- CapCut / VN / Premiere Pro Editing
- AI Video & AI Content Tools
- Meta Ads Manager Knowledge
- Creative Thinking
- Copywriting & Caption Writing
- Basic Product Marketing Understanding
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
