Role Overview :
We are looking for a smart and result-oriented Digital Marketing Executive with experience in fintech, digital lending, or application-based financial services. The candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase app installs, improve lead quality, support loan onboarding, strengthen SEO visibility, and improve overall brand presence. The role requires good knowledge of IT systems, app-based customer journeys, SEO, paid marketing, analytics tools, and digital campaign performance tracking.
Key Responsibilities :
- Plan and execute digital marketing campaigns for loan application users, customer acquisition, app downloads, onboarding completion, and brand awareness.
- Handle SEO activities including keyword research, on-page SEO, off-page SEO, basic technical SEO, ranking analysis, and content optimization.
- Run and monitor paid campaigns on Google Ads, Meta Ads, YouTube, and other relevant digital platforms as per company requirements.
Preferred Candidate Profile
· Experience in fintech, lending app, NBFC, loan marketplace, credit product, or application-based business.
· Ability to understand the customer journey from app install to KYC completion, bank detail submission, loan offer, agreement signing, and disbursement.
· Performance-driven mindset with the ability to improve campaign outcomes and reduce user drop-offs.
· Comfortable working with marketing, product, tech support, sales, and operations teams.
· Fast learner with ownership, discipline, and strong follow-up ability.
Interested Candidate can apply : [email protected]
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
