Freelance Functional Marketing Manager
Company: FlowMint AI
Job Type: Freelance / Remote / Performance-Based
Location: India
Reporting To: Regional Sales & Marketing Manager
Experience: 2+ years preferred
Age: No bar
Role Purpose
We are looking for Functional Marketing Managers to manage marketing and business-development activities for a specific business vertical.
The selected candidate will work under the Regional Sales & Marketing Manager and lead a team of Marketing Executives/Specialists to generate qualified leads, support client acquisition and grow the assigned business vertical.
Functional Verticals
Candidates may be assigned to one of the following:
- HR Services
- SaaS Products & Digital Products
- AI Marketing Services for Clients
- DSA Products & Services
Key Responsibilities
- Develop marketing and lead-generation plans for the assigned vertical.
- Identify target customers and potential business opportunities.
- Generate qualified leads through appropriate marketing channels.
- Manage and guide Marketing Executives/Specialists assigned to the vertical.
- Prepare campaigns, content and promotional activities.
- Support the Regional Manager in client acquisition and sales activities.
- Understand customer requirements and communicate suitable products/services.
- Coordinate with the Regional Manager for prospects, meetings and proposals.
- Monitor lead quality, conversion and campaign performance.
- Maintain regular reporting of marketing activities and results.
- Identify new markets, customer segments and business opportunities.
- Support customer retention, repeat business, cross-selling and upselling.
Team Management
The Functional Marketing Manager will manage and coordinate the Marketing Executive/Specialist working under the assigned vertical.
Responsibilities include:
- Assigning daily/weekly marketing activities.
- Reviewing work and lead quality.
- Supporting team members with marketing direction.
- Monitoring targets and performance.
- Coordinating with the Regional Manager.
- Ensuring timely completion of assigned activities.
Required Skills
- Digital marketing and lead generation.
- B2B marketing and customer acquisition.
- Social media marketing.
- Content and campaign planning.
- Email and WhatsApp marketing.
- Basic understanding of paid advertising.
- Lead nurturing and conversion.
- Market research and competitor analysis.
- Customer relationship management.
- Team coordination and leadership.
- Ability to use AI tools for marketing and productivity.
- Good communication and presentation skills.
Vertical-Specific Knowledge
HR: HR services, recruitment, HRMS, payroll, compliance or workforce solutions.
SaaS Products: SaaS, ERP, CRM, websites, applications and digital products.
AI Marketing: AI marketing, marketing automation, WhatsApp marketing, AI funnels, lead generation, Meta Ads, SEO/SCO and branding.
DSA: DSA/business distribution products, customer acquisition, lead generation and relationship management.
Relevant experience in the assigned vertical is an advantage.
Qualification & Experience
Degree/Diploma in Marketing, Business, Management, Sales, Technology or equivalent experience preferred.
2+ years of practical marketing, sales or business-development experience preferred.
Strong practical experience, client portfolio or demonstrable marketing results may be considered in place of formal qualification.
Languages
Good spoken and written English is required.
Knowledge of one or more Indian regional languages is required/preferred depending on the assigned territory, including:
- Hindi
- Marathi
- Gujarati
- Punjabi
- Bengali
- Telugu
- Tamil
- Malayalam
- Kannada
- Odia
- Assamese
- Other Indian regional languages
Candidates who can communicate in multiple Indian languages will have an advantage.
Equipment
Own laptop/desktop, smartphone and reliable internet connection required.
Work Location
Remote – India.
Candidates from East, West, North and South India may apply.
Candidate Profile
Marketing professionals, Digital Marketing Managers, Business Development Professionals, Sales Professionals, Consultants, Freelancers, Software/Technology Professionals, HR Professionals, Researchers, Subject Matter Experts and professionals returning to work may apply.
Performance Indicators
- Qualified leads generated
- Lead-to-opportunity conversion
- Marketing campaign performance
- Client meetings/support provided
- New business generated
- Team productivity
- Client retention and repeat business
- Achievement of agreed vertical targets
Engagement: Freelance / Performance-Based
Compensation: Negotiable based on experience, capability and agreed performance structure.
Pay: ₹650,000.00 - ₹1,500,000.00 per year
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Work from home
Work Location: Remote
