Trade Marketing Executive
Location: Mumbai, Maharashtra
Department: Marketing / Trade Marketing
Experience: 2–4 Years
Employment Type: Full-Time
Note : Only Mumbai based candidates can apply.
About the Role
We are hiring a proactive and execution-focused Trade Marketing Executive to drive trade marketing initiatives across retail, salon, and distribution channels. The ideal candidate will be responsible for executing promotions, product launches, merchandising programs, channel activations, and consumer engagement activities to enhance brand visibility and drive business growth.
Key Responsibilities
- Execute trade marketing plans aligned with sales and brand objectives.
- Implement promotions, trade schemes, and visibility programs across assigned markets.
- Coordinate product launches, in-store branding, and activation initiatives.
- Plan and execute retailer, salon, distributor, and consumer engagement activities.
- Manage product demonstrations, sampling programs, loyalty programs, and trade incentive schemes.
- Ensure effective merchandising through proper placement and availability of POSM materials.
- Conduct regular market visits and audits to monitor brand visibility and execution standards.
- Collaborate with the sales team to drive demand generation and achieve business targets.
- Analyze sales performance, market trends, competitor activities, and promotional ROI.
- Coordinate with internal teams, distributors, agencies, and vendors for effective trade marketing execution.
Requirements
- Graduate or Master's degree (MBA in Marketing preferred).
- 2–4 years of experience in Trade Marketing, Sales, Channel Marketing, or Brand Activation.
- Experience in FMCG, Beauty & Personal Care, Consumer Goods, Retail, or Salon industry preferred.
- Proficient in MS Excel, PowerPoint, and AI-based productivity tools.
- Strong project management and execution skills.
- Good communication, coordination, and stakeholder management skills.
- Willingness to travel for market visits and activation activities.
Preferred Skills
- Trade Marketing Execution
- Merchandising & Visibility Management
- Channel Activation
- Sales Support & Demand Generation
- Market Analysis & Reporting
- Stakeholder Management
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
