OVERALL PURPOSE OF THE JOB
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Overall owner of demand planning process: Manages the demand forecasting, starting from getting forecast-tool output, collaborating with regional sales team through the Zonal Demand Planner
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Own National Volume forecast (Primary and Secondary) for the Monthly Forecasting process as well as long term Volume Forecast (PRI and Operating Segment) for the RF process (18m rolling)
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Act as custodian of the monthly/ quarterly volume market share targets closed during the RF cycles
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Improves forecasting process efficacy (primary forecast accuracy, fidelity and bias) while also driving Volume to Value forecasting by driving right market-brand salience
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Drive the S&OP process for sales Highlighting State/ brand wise performance, gap vs Budget for Volume and NS, identifying monthly risks/ opportunities along with sales and providing timely communication to Supply Chain via weekly S&OE
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Identify risks during and plan mitigation within the function by recognizing opportunities basis run-rate, market share, statistical forecast and inventory levels
KEY RESPONSIBILITIES
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Using and maintaining “Demand Forecasting Tool”
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Cleaning and building-up historical database
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Anchoring “Demand Planning” cycle – Generates central forecast; Analyzes and validates forecasts and identifies exceptions
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Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results.
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Analyze to reconcile variances and refine the forecast to reflect updated sales and marketing assumptions. Provide inputs /analytic to sales team to improve forecast accuracy in the short to medium term.
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Collaborate with sales, marketing, and planning to understand demand forecast drivers and accurate information is used for demand forecasts.
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Centrally representing Sales team with supply chain function
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Driving consensus forecast by collaborative process with Sales, Marketing function
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Leading initiatives to improve forecast accuracy
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Manages weekly demand review: Works with cross functional teams and managing statistical forecast exceptions on a weekly basis
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Driving regional engagement in market intelligence and integrating into strategies for long term and short-term demand plans
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Coordinating with Zonal Demand Planners and reviewing causal factors information
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Supporting management with risk assessments and mitigation activities
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Ensuring generation of reports related to demand forecasting
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Support implementation of demand planning tool to automate and strengthen demand planning process
- Provide support to zonal team in Annual business planning process
KEY INTERFACE
INTERNAL
Zonal Heads Region Heads Supply Chain team Head – Market Strategy
EXTERNAL
Forecasting IT tool vendor Qlik vendor
KEY PERFORMANCE INDEX
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Customer range availability
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Secondary (depletion) forecast accuracy
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Primary forecast accuracy
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Primary forecast bias
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Primary forecast fidelity
Job Posting End Date:
2026-06-19
Target Hire Date:
2026-08-31
Target End Date:
