Job Title: BTL Marketing Executive
Location: Nerul , Navi Mumbai
Department: Marketing
Job Summary:
We are seeking a proactive and energetic BTL Marketing Executive to plan and execute on-ground marketing activities. The role focuses on driving brand awareness, customer engagement, and lead generation through targeted below-the-line initiatives.
Key Responsibilities:
- Plan and execute BTL campaigns such as activations, events, and in-store promotions
- Manage on-ground activities including kiosks, sampling, and roadshows
- Coordinate with vendors, agencies, and internal teams
- Ensure proper branding and visibility at all activation points
- Monitor campaign performance and prepare reports
- Handle logistics, permissions, and event setup
- Maintain relationships with partners, retailers, and stakeholders
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- 1–3 years of experience in BTL / field marketing
- Strong communication and coordination skills
- Ability to work in a fast-paced environment
- Willingness to travel for on-ground activities
Skills:
- Event & vendor management
- Negotiation skills
- Problem-solving ability
- Time management
- Basic reporting and analysis
Pay: ₹20,000.00 - ₹45,000.00 per month
Work Location: In person
