About the Role
We are looking for a results-driven Digital Marketing Manager / SEO Manager to lead our online marketing initiatives and drive organic and paid growth. The ideal candidate should have strong expertise in SEO, content strategy, digital campaigns, website optimization, and performance marketing. You will be responsible for increasing website traffic, generating qualified leads, and improving our online presence.
Key ResponsibilitiesSEO & Website Optimization
- Develop and implement effective SEO strategies to improve search engine rankings.
- Conduct keyword research, competitor analysis, and website audits.
- Optimize on-page SEO elements including meta tags, headings, URLs, internal linking, and content.
- Manage technical SEO, including site speed, indexing, crawl errors, schema markup, and Core Web Vitals.
- Build and execute high-quality off-page SEO and link-building strategies.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
Digital Marketing
- Plan, execute, and optimize digital marketing campaigns across multiple channels.
- Manage Google Ads, Meta Ads, LinkedIn Ads, and other paid marketing campaigns.
- Develop lead generation strategies to increase conversions and ROI.
- Create and manage email marketing campaigns and marketing automation workflows.
- Collaborate with content writers and designers to create engaging marketing assets.
- Manage social media marketing strategies to improve brand visibility and engagement.
Analytics & Reporting
- Track campaign performance and prepare regular reports.
- Analyze traffic, conversions, and customer behavior to improve marketing performance.
- Identify growth opportunities through data-driven insights.
- Monitor KPIs such as organic traffic, keyword rankings, CTR, CPC, CPA, ROAS, and lead conversions.
Team Collaboration
- Coordinate with Sales, HR, and Development teams for marketing campaigns.
- Work closely with content creators to ensure SEO-friendly content.
- Stay updated with the latest SEO, Google algorithm updates, AI marketing trends, and digital marketing best practices.
Required Skills
- 3–6+ years of experience in Digital Marketing and SEO.
- Strong knowledge of SEO, SEM, and content marketing.
- Hands-on experience with Google Analytics 4, Google Search Console, Google Tag Manager, and Google Ads.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar.
- Knowledge of WordPress, Shopify, or other CMS platforms.
- Understanding of HTML, CSS, and website optimization is a plus.
- Experience with Meta Ads, LinkedIn Ads, and email marketing tools.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Google Ads, Google Analytics, HubSpot, or Meta Blueprint certifications are an advantage.
- Experience working in an IT services, SaaS, or technology company is preferred.
Why Join Us?
- Competitive salary and performance-based incentives.
- Career growth and learning opportunities.
- Collaborative and innovative work environment.
- Exposure to diverse digital marketing projects.
- Opportunity to work with the latest AI and marketing technologies.
Interested candidates can send their resume to: [your email]
Subject Line: Application for Digital Marketing Manager / SEO Manager
Keywords: Digital Marketing, SEO, SEM, Google Ads, Performance Marketing, Lead Generation, Content Marketing, Analytics, GA4, Search Console, WordPress, Social Media Marketing.
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Pay: ₹30,000.00 - ₹70,000.40 per month
Work Location: In person