Senior Graphic Designer – Print Marketing Materials
Remote | Full-Time, Part-Time or Freelance | Long-Term Opportunity
We are looking for a highly creative and experienced Graphic Designer to develop print marketing materials for the US nutraceutical market.
Our campaigns are primarily designed for an American senior audience and are printed and sent directly to customers by mail
This is not a basic layout or production role. We need a true designer who can take an existing marketing piece as a starting point and completely rethink and improve it.
The designer will be expected to optimize the entire visual presentation, including the creative concept, page structure, typography, colors, imagery, visual hierarchy, credibility elements, readability, and overall reading experience.
The goal is not simply to change a few images, fonts, or colors. Each campaign must receive its own original and compelling visual identity.
Types of Materials
You will primarily work on:
- Magalogues, typically 16, 20, or 24 pages
- Slim Jims
- Multi-page promotional mailings
- Parcel inserts
- Retention mailings for existing customers
- Order and response forms
- Outer envelopes
- Product packaging and supporting print materials
Key Responsibilities
- Completely redesign existing print marketing materials
- Develop original visual concepts and creative directions
- Rethink and improve page structures and layouts where necessary
- Create engaging covers that immediately capture attention
- Improve typography, visual hierarchy, readability, and page flow
- Make long-form content easier and more enjoyable to read
- Adapt designs for an American senior audience
- Select, source, edit, and enhance appropriate imagery
- Perform advanced photo retouching and image compositing
- Create charts, diagrams, icons, badges, callouts, guarantees, and promotional elements
- Improve the visual presentation of testimonials, scientific information, product benefits, and special offers
- Redesign order forms to make them clear, credible, and easy to complete
- Maintain visual consistency across every page and component of a campaign
- Prepare complete, production-ready files for commercial printing
- Suggest improvements rather than simply following instructions mechanically
Required Skills
- Advanced Adobe InDesign skills
- Strong Adobe Photoshop skills
- Good Adobe Illustrator skills
- Excellent typography and multi-page layout abilities
- Strong creative judgment and visual storytelling skills
- Experience designing complex, text-heavy print materials
- Ability to combine text, photography, graphics, and promotional elements effectively
- Understanding of visual hierarchy and marketing communication
- Knowledge of professional print production
- Understanding of CMYK, bleeds, margins, image resolution, and prepress requirements
- Strong attention to detail
- Good written and spoken English
- Ability to work independently and present creative recommendations
Relevant Experience
Experience in any of the following areas would be valuable:
- Magazine or editorial design
- Catalog and brochure design
- Advertising and promotional design
- Long-form print marketing
- Direct mail or direct response marketing
- Healthcare, wellness, or nutraceutical design
- Product marketing
- Designing materials for mature or senior audiences
Experience with physical direct mail, magalogues, Slim Jims, or other long-form print marketing materials is a strong advantage.
Deliverables
Final deliverables must include:
- Packaged Adobe InDesign source files
- Editable Photoshop and Illustrator files
- Linked high-resolution images and graphics
- Print-ready PDF files
- Properly organized fonts, links, and source assets
All imagery and design elements must be original, properly licensed, or obtained from approved stock-image sources.
This Role Is Not For
This is not a web design, UI/UX, Shopify, social media, or Canva-based position.
We are not looking for someone who only knows how to operate InDesign. We are looking for a genuine designer with a strong creative eye who can substantially improve an entire print campaign.
How to Apply
Please provide:
- A link to your portfolio
- Your strongest multi-page print projects
- Examples of magazines, catalogs, brochures, promotional materials, or similar work
- Any healthcare, wellness, or supplement-related designs, if available
- Details of your experience with InDesign, Photoshop, and Illustrator
- Your availability
- Your salary expectations
Please focus your application on relevant print work. Social media posts, logos, and website designs alone will not be sufficient.
Selection Process
Shortlisted candidates may be asked to complete a brief design assessment consisting of approximately three pages from an existing marketing piece.
The assessment will allow us to evaluate creativity, layout quality, visual hierarchy, image selection, and overall suitability for the role. Test materials will be used for evaluation purposes only and will not be used commercially.
Portfolio quality, creative ability, and design judgment are more important to us than formal education.
We are looking for a reliable and talented designer who can become a long-term creative partner as we develop multiple new campaigns.
Pay: ₹80,000.00 - ₹150,000.00 per month
Application Question(s):
- Have you designed magazines, catalogs, brochures, booklets, or other long-form print materials? If yes, please provide examples.
Work Location: Remote
