About the RoleWe’re looking for a high-ownership, tech-savvy, growth-obsessed operator to lead theperformance and experience of our D2C website: www.soulflower.inThis is a builder’s role, ideal for someone who treats the website like their own product. You’lllead the charge on UX, speed, conversion funnels, A/B testing, and retention—while managingcross-functional workflows across tech, ops, logistics, and CX.Key ResponsibilitiesWebsite Operations & Optimization• Own the day-to-day health of www.soulflower.in (built on Shopify)• Ensure seamless performance across devices and fast mobile load speeds• Drive A/B testing, funnel analysis, and product page optimizationGrowth & Retention• Continuously improve conversion rate (CVR), AOV, and cart recovery• Map user behavior and reduce bounce/drop-off through testing and insights• Collaborate with marketing to support traffic-to-sale journeysCustomer Experience• Own the full journey from homepage to post-purchase• Collaborate with CX team to align feedback into real UX improvements
• Improve NPS, repeat rate, and CSAT via loyalty flows and reviewsCross-Functional Ops• Work closely with tech, CX, supply chain, and creative teams• Ensure smooth backend sync for orders, payments, and tracking• Lead bug triage, system fixes, and tech escalations
