Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
- Own the complete performance marketing funnel — from campaign → lead → qualified lead → site visit → booking.
- Manage monthly advertising budgets and optimize allocation based on ROI and business objectives.
- Develop campaign strategies based on target audience, project positioning, location, pricing, and customer intent.
- Continuously test ad creatives, messaging, audiences, offers, landing pages, and campaign structures.
- Monitor and improve key metrics such as CPL, CPQL, CAC, conversion rates, ROAS, site visits, bookings, and revenue.
- Work closely with the Sales and CRM teams to understand lead quality and identify gaps in the marketing-to-sales funnel.
- Analyse CRM and campaign data to identify high-performing audiences, campaigns, locations, and customer segments.
- Build remarketing and retargeting strategies using platforms such as Meta, Google, WhatsApp, and CRM databases.
- Conduct regular campaign and funnel analysis and present actionable insights to management.
- Stay updated with changes in digital advertising platforms, tracking, attribution, and performance marketing best practices.
- Take ownership of achieving agreed lead, site visit, booking, and revenue targets.
Pay: ₹40,000.00 - ₹60,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
