Job Title: Category Manager
Address: Plot No 5, Rd Number 1, Kathwada GIDC, Odhav Industrial Estate, Odhav, Ahmedabad, Kathwada, Gujarat 382430
Role Objective
The Category Manager is responsible for driving net sales growth, profitability, visibility, and customer experience for the assigned portfolio by owning end-to-end category performance across sales, traffic, conversion, availability, advertising efficiency, NPD performance, and customer ratings, against defined targets (TGTs).
Key Responsibilities:
1. Sales & Revenue Growth
· Own Target vs Actual Net Sales for the category and ensure achievement of monthly, quarterly, and annual sales targets.
· Monitor TGT Tacos vs Actual Tacos to improve transaction velocity through pricing, promotions, and assortment actions.
· Identify sales gaps and execute corrective actions through assortment optimization, deal planning, and demand forecasting.
2. Advertising & Marketing Effectiveness
· Own TGT Ad Spends vs Actual Ad Spends with a focus on ROI, efficiency, and scalability.
· Plan and optimize performance marketing campaigns to drive incremental traffic and conversions while maintaining efficiency benchmarks.
· Continuously analyze ad performance and reallocate spends to high-performing ASINs.
3. New Product Development (NPD) Performance
· Drive TGT NPD Clicks per Day per ASIN vs Actual NPD Clicks through launch readiness, content quality, and visibility levers.
· Ensure achievement of TGT NPD Conversion % vs Actual Conversion % by optimizing pricing, reviews, A+ content, and customer feedback loops.
· Own post-launch tracking and course correction for underperforming NPDs.
4. Visibility & Traffic Growth
· Deliver TGT Visibility Clicks vs Actual Visibility Clicks by improving search ranking, keyword strategy, deals participation, and content optimization.
· Work cross-functionally to maximize organic and paid discoverability across the platform.
5. Supply Chain & Customer Promise
· Ensure high serviceability by achieving TGT % of ASINs in (T+1) Delivery vs Actual through proactive inventory planning and FC allocation.
· Coordinate with supply chain and warehouse teams to minimize stock-outs and delivery delays.
6. Customer Experience & Ratings
· Own TGT Portfolio Average Ratings vs Actual Ratings to ensure sustained customer satisfaction.
· Identify and address rating drivers such as product quality, packaging, delivery experience, and post-purchase issues.
· Work with internal and external stakeholders to close negative feedback loops.
7. Performance Tracking & Stakeholder Management
· Maintain regular performance dashboards covering all TGT vs Actual metrics.
· Present insights, risks, and action plans to leadership and cross-functional teams.
· Drive continuous improvement through data-backed decision-making.
Key Skills & Competencies
· Strong analytical and data-driven mindset
· Category and P&L ownership experience
· Performance marketing and ads optimization understanding
· Supply chain and inventory planning exposure
· Stakeholder management and execution rigor
· Customer-first thinking
Pay: ₹631,089.12 - ₹1,974,925.32 per year
Benefits:
- Flexible schedule
- Health insurance
- Life insurance
Work Location: In person
