Role: Senior Brand Manager
Location: Bengaluru, Karnataka
Job Type: Full-Time
Work Mode: Hybrid
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3 to 5 years of experience in the similar field
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From a mainline and/or digital agency background
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Exceptional with ideation
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Preferably from one of the top agencies in India
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Must have worked with big reputed clients
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Managing multiple client accounts.
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Drive client retention, renewals, upsells and client satisfaction.
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Partner with internal cross-functional teams to understand customer goals and key.
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Evaluate performance metrics and exceed those goals throughout the campaign.
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Provide input on new processes and workflows as needed which include ensuring best practices like not accepting invalid feedback like Maza nahi aaya, efficiently managing the JSR with brands
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Liaison with third-party vendors, influencers, partner firms on behalf of the brand for campaigns & projects. This involves cracking deals
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POC for a few brands, POE for a few brands
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Negotiations with clients, vendors, partners
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PnL management for brands
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Keeping abreast with new trends in the mainline and digital industry.
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Driving the planning, thinking, execution & optimisation of marquee campaigns. This includes taking and writing effective briefs and getting the research done to add value to the relevant teams
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Mentoring the team of Brand Managers and trainees to help them win
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Pitching to clients (ideas, products, innovations, creatives etc)
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Professional-level proficiency in English.
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Advance Knowledge of Social Media Channels, Digital Media and Online Marketing.
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Excellent written, oral communication and presentation skills.
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Attention to detail is great, and ongoing commitment to achieving high-quality results even better.
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Minimum graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.
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Certification in Digital Media / SEO / SEM will add magical brownie points.
