What You Will Do
Amazon Marketing Cloud & Data Pulls
- Run regular data pulls from Amazon Marketing Cloud (AMC) for the portfolio of brand
accounts
- Write and maintain SQL queries against AMC clean room data — starting with
established query libraries and progressing to building your own
- Support AMC instance maintenance, audience refreshes, and routine clean room
operations
- Continuously build your AMC expertise — keeping current with feature releases and
best practices
Reporting & Dashboards
- Maintain the team's daily, weekly, and monthly reports — ensuring data accuracy and
timely delivery
- Build and update dashboards that track campaign performance, spend pacing, ROAS,
and other key metrics
- Respond to ad-hoc data requests from the Senior Manager, the execution team, and
brand partners
- Help prepare data and visuals for partner reviews and quarterly business reviews
Insights — Growing Scope
- Support path-to-conversion analysis — how customers discover and convert across
Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Help identify where we are losing customers in the funnel and surface patterns to
investigate
- Contribute to ideal customer profiling and audience analysis for brands
- Suggest ad efficiency improvements based on data — bid strategy, budget allocation,
targeting refinement
DSP & Cross-Channel Analytics
- Support analytics for Amazon DSP campaigns — reporting, audience overlap, and
incremental measurement
- Help quantify how upper-funnel DSP activity contributes to lower-funnel conversions
- Assist with new-to-brand analysis and cross-channel reporting
Collaboration
- Work closely with Praveen (Lead Strategist) and the offshore execution team to ensure
insights are translated into action
- Partner with Usaid (Senior Manager) on partner-facing analytics and reporting cadence
- Build relationships with Brand Management, Merchandising, and SEO/Content teams as
you grow into the role
