A marketing professional for a manufacturer of hospital and school equipment focuses on driving B2B sales through relationship management, technical product education, and strategic outreach to institutional buyers like hospital administrators and school board members.
Job SummaryThe Marketing Specialist is responsible for developing and executing targeted marketing strategies to promote specialized furniture and equipment to medical facilities and educational institutions. This role bridges the gap between technical product features and the specific needs of healthcare and education sectors to drive lead generation and brand loyalty.
Key Responsibilities
- Strategic Campaign Management: Develop and implement multi-channel marketing plans to promote hospital beds, laboratory furniture, school desks, and other specialized equipment.
- Institutional Relationship Building: Establish and maintain strong connections with key decision-makers, including hospital procurement officers, school administrators, and government education departments.
- Product Education & Demonstrations: Conduct field visits to provide hands-on product demonstrations, highlighting ergonomic benefits, durability, and compliance with industry safety standards.
- Market Analysis: Monitor competitor activities and industry trends in both healthcare and education to identify new market segments and adjust pricing or promotional strategies accordingly.
- Lead Generation & CRM: Identify potential institutional leads through cold calling, networking at conferences, and digital outreach; manage these leads through the full sales cycle.
- Event Coordination: Represent the company at medical trade shows, education expos, and regional health camps to boost brand visibility.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
